The No1 Selling Self Tanning Brand Premier’s its Gradual Tan for Fair Skin

Date: 05/06/2008

For the last six years Sandra McClumpha, the British distributor of Fake Bake has worked tirelessly to ensure Fake Bake has become the most popular and widely available tanning treatment in the UK.

The pioneering patent formula of Fake Bake, provides a radiant golden glow without the devastating signs of ageing brought about by sun exposure.

Sandra’s hard work has paid off, as she has just bought out the American originators in a record-breaking multi-million take over deal. This colossal acquisition has made Fake Bake one of the world’s largest independent beauty manufacturers.

To celebrate her global ownership of Fake Bake, Sandra McClumpha has re-designed all the packaging and is launching Fake Bake’s first ‘Fair Collection’.

Sandra states, “My first engagement as Managing Director of Global Operations is to re-launch all the packaging. I believe the new premium packaging now does justice to Fake Bake’s award winning formula. I am also extremely proud to introduce Fake Bake’s first ‘Gradual Tan for Fair Skin’. I have long been aware that many women crave a soft, delicate tan and by developing a ‘fairer Fake Bake formula’ this look can be achieved after just one application or can be gradually built on for a long lasting subtle tan’.

‘Fake Bake Gradual Tan for Fair Skin’ uses the highest quality organic ingredients combined with patent technology to give a
natural healthy glow to fair skin. Working with the skin’s natural pigment Fake Bake Gradual Tan for Fair Skin goes on beautifully sheer. A healthy and fashionably light tan will develop after four hours. To gradually deepen the tan Fake Bake’s Fair range can be re-applied twice a week.

Fake Bake guarantees a no more tanning angst for women with fair complexions. Fake Bake has ensured everyone can enjoy a safe, smooth and moisturising tan this summer.

Fake Bake Gradual Tan can be safely used on both face and body. For best results use before you go to bed. Start the three-step Fake Bake program with Passion Fruit Body Scrub (£12.00), a delectable exfoliator containing rare botanical and Aloe Vera extracts that leaves the skin soft, smooth and prepped.

Using gloves, apply an even application of Fake Bake Gradual Tan (£22.00 RRP) all over the body. The tanning agents subtly start working upon contact with the skin. The sheer lightly fragranced lotion will moisturise the skin whilst it tans. Allow 20 minutes for the product to dry.

The next morning, shower thoroughly and spritz the entire body with Passion Skin Smoothie Oil Solution (£12.00), a moisturising and luxurious blend of botanicals and essential oils, to seal Fake Bake deep into layers of the skin, maximising the life of your tan and protecting your skin.

Sandra McClumpha is available for interviews and quotes.

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