Salons Benefit from Universal Contour Wrap TV Triumph

Date: 19/03/2008

Salons nationwide received a healthy boost to business, thanks to a TV coup for Universal Contour Wrap, which increased enquiries by consumers looking for salons by ten-fold over usual levels.

The home care kit for Universal Contour Wrap featured in a trial as women throughout the country sought out the most effective inch loss treatment to reduce their bottoms.

Over an 8 week series, Channel 4’s Supersize vs Superskinny, viewers saw healthy living guru Gillian McKeith provide women with a special ‘weapon’ to help reduce the size of their posterior.  Various products, equipment and exercise trialled by women wanting to trim their booty. According to the programme, Britain’s bums are Europe’s biggest, at an average 40.5 inches.

Results were recorded and the final verdict announced, with the Universal Contour Wrap home kit being declared as the most effective, recording the highest inch loss - www.channel4.com/health/microsites/S/supersize_superskinny  The Universal Contour Wrap even triumphed on inch loss over a high tech surfing simulator and the Power Plate method favoured by celebrities such as Madonna.

The group of women trialling the Wrap lost an average of 2.38 inches each off their bums.  One woman trimmed a huge 5.5 inches off her 55 inch posterior and another, with a more typically sized 39 inch circumference, was ecstatic about her two inch loss and how smooth her skin felt afterwards.

“The knock-on effect in salons has been fantastic,” said a delighted Carole Jones, managing director of Totally UK, global distributor of Universal Contour Wrap.   .

“In the two hours following the TV programme our website’s Salon Finder feature was visited by more than 700 people.   Every day our salon customers have been telling us that people who saw the programme have been phoning to book treatments so there’s been a real uplift nationwide.”

The Universal Contour Wrap Home Kit retails for £49.95 and is stocked by salons whose clients want to maintain results in between full professional top-to-toe treatments.   It is ideal for focusing on just one part of the body, such as arms or thighs.  The kit includes a £5 voucher which can be redeemed against a professional in-salon wrap treatment.

Those wishing to enjoy a full in-salon treatment are given two guarantees: that if they don’t lose at least six inches  in their first wrap then the treatment will be free and that a minimum of a six inches loss will be maintained, (providing no extra weight is gained) or a free treatment given.

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