Company details for Sweet Squared Ltd

Sweet Squared Ltd

  • 0333 (Display number) 0333 000 7000
1 Clayton Wood Bank
Leeds LS16 6QZ United Kingdom

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Products

About us

Sweet Squared is a multi award winning UK & Ireland Distribution Company specialising in all things nails, tanning and waxing. 

We are proudly the exclusive distributor partners for CND™ including CND™SHELLAC™ brand 14+ day nail colour, Vinylux™ weekly nail polish, Brisa™ Gel, Brisa™ Lite Removable Gel, Retention+™ & Radical Liquid & Powder systems, CND™ SpaManicure™ & SpaPedicure™ treatments, Lecenté™ Nail Glitters and Foils, Award Winning MINX™ Professional Nail Wraps, MoroccanTan™ Spray Tanning and Retail products and Award Winning Waxperts™ treatments and retail products.

With numerous industry awards for Best Customer Care and Best Education and Training, Sweet Squared partners with its customers to help them achieve their goals; we don’t just teach courses, we create careers. 

Embracing a unique philosophy within our industry, Sweet Squared is not a ‘buy it in, get it out’ supplier, rather we see ourselves as a tool to connect with you – the beauty professional. 

We are devoted to our industry and exist for the sole purpose of supplying the most exciting and innovative products on the market as well as offering support to our many professionals across the UK and Ireland.  We Serve the Pro with Love & Respect!

Please visit our Sweet Squared website www.sweetsquared.com or contact us using the details above where a gorgeous team member will be readily available to answer your questions.

Articles/Press Releases

  • 25/08/2016 - Sweet Squared Unveils its New Logo
    In celebration of 10 years of Love & Respect, Sweet Squared has unveiled a new logo.
  • 24/08/2016 - New Season Glitter – Autumn 2016
    Sparkle this September with the launch of brand new glitters from everybody’s favourite glitter brand, Lecenté™. Fall for the autumn collection consisting of 11 brand new glitters including three Stardusts, six Holographic and two Iridescent Glitters.
  • 18/08/2016 - Credibly Chrome
    The bold metallic trend that has been taking the web by storm over the past few months shows no sign of giving way.
  • 15/08/2016 - Twelve Brand New Education Ambassadors!
    This month Sweet Squared welcomes twelve brand new CND Education Ambassadors to their ever-expanding family! The team attended both CND™ Bootcamp in Amsterdam and S2’s Regionals in Leeds as part of their training for CND’s elite education team.
  • 11/08/2016 - A Decade of Love & Respect
    This week marks the official date multi-award winning Sweet Squared celebrate their 10th year of ‘Serving the Pro with Love & Respect’.
  • 10/08/2016 - Sweet Squared College Partnership Day
    This July, Sweet Squared held their annual College Partnership event in Leeds. The event gives college tutors a chance to attend an intense, hands-on training event with CND’s elite Education Ambassadors, to refresh their knowledge, skill set and update them on all things CND™.
  • 02/08/2016 - CND™ Starstruck Collection
    Celebrate the elegance of Hollywood with the new Starstruck collection from CND™. Comprised of dazzling jewel tones that embody the glamour of the red carpet, the palette is precious and faceted.
  • 01/08/2016 - Fall for Glimenté
    Fall is just around the corner and with it everybody’s favourite glitter brand, Lecenté™ is set to take centre stage with a brand new addition to the family, Glimenté.
  • 01/08/2016 - MoroccanTan® Makeup Essentials
    Launching this September are two brand new tan enhancing retail products from Australian tanning brand MoroccanTan®. The compact MoroccanBronzer and Moroccanlluminator are perfect for enhancing and emphasising a beautiful tan.
  • 26/07/2016 - S2 Celebrate with Huge Rewards for Tanning Pros this Summer
    As part of Sweet Squared’s 10 year anniversary celebrations, customer’s are being rewarded with huge savings across the MoroccanTan® range. With new and exciting deals available each week, this summer is set to glow!
  • 25/07/2016 - S2’s Corporate Boot Camp
    June 2016 saw a team of eight business savvy Squares and S2 CND Brand Ambassador, Marian Newman come together to attend Sweet Squared’s first corporate Bootcamp. The three day intense course covered all aspects of the CND curriculum from theory and hands-on experience to brand heritage and personality.
  • 22/07/2016 - Yours Loves Fee Wallace
    Sweet Squared is celebrating the upcoming launch of the Yours Loves Fee stamping collection, designed by the UK’s own, Fee Wallace, member of International Team CND™ and UK & ROI Lead Education Ambassador.
  • 20/06/2016 - A Sweet Day at the Races!
    As Sweet Squared rapidly approaches its tenth birthday, the masterminds behind industry renowned ‘Love & Respect’ take some time out of their busy schedules to celebrate with a day at the races.
  • 24/05/2016 - CND Vinylux Rocks Vogue 100 Festival
    Sweet Squared along with CND™ sponsored the Vogue 100 Festival to celebrate 100 years of their prestigious publication.
  • 23/05/2016 - Charity Bike Team get the Waxperts® Treatment
    The Yorkshire contingent of a 125-strong team of charity cyclists have gone the extra mile in preparation for their epic journey – with a marathon leg wax!
  • 26/04/2016 - Pixiwoos Gets Polished!
    Industry renowned Makeup Artist and one half of the sibling-created-beauty-blog-YouTube channel ‘Pixiwoos’, Samantha Chapman recently showcased some fabulous CND™ nail art on Instagram and Twitter.
  • 17/04/2016 - Sizzling Summer Sparkle
    Summer’s coming and with it everybody’s favourite glitter brand, Lecenté™ will be launching seven new sparkling summer glitters.
  • 15/04/2016 - Join S2 on the #GlitterQueenTour
    All hail Queen Maria! Our beloved Glitter Queen is on the move and coming to a town near you!
  • 12/04/2016 - Sweet Squared Welcomes Clare Miller New Purchasing Manager to the Team
    Sweet Squared welcomes Clare Miller to the family, taking on the position of Purchasing Manager.
  • 17/03/2016 - Yours Loves Sascha Gossen
    Sweet Squared is sending ‘Love & Respect’ to their newest brand, Yours Cosmetics.
  • 17/03/2016 - Sweet Squared’s Show-a-Thon Success!
    This year, industry leaders Sweet Squared (S2) debuted a new generation of trade shows! The brand new show format was created around the brand’s ‘Love & Respect’ ethos and aspirations to create an environment to Connect, Inspire, Surprise and Delight customers, new and existing.
  • 10/03/2016 - CND’S NEW Creative Play™ Nail Lacquer
    Play, pop and push outside the boundaries - It's time to play
  • 25/02/2016 - CND™ for VIN+OMI
    CND™, the global leader in hand and foot nail styles fashion, has once again collaborated with fashion powerhouse VIN+OMI for their AW16 London Fashion Week show.
  • 12/02/2016 - Wedding Belles
    Hats at the ready!! Sweet Squared is in a delirious and romantic mood and so happy to announce the first wedding collection designed by glitter queen Maria Cientanni of Lecenté Glitters.
  • 12/02/2016 - Spring Sparkle
    Sparkle and twinkle this spring with nine brand new, dazzling glitters from industry leaders Lecenté™.
  • 03/02/2016 - The New Girl in Town!
    From the brand behind the ‘most comfortable wax on the market’ comes the latest waxing innovation – Rosie Pearl!
  • 01/02/2016 - CND™ FLIRTATION COLLECTION
    There’s an electricity of unspoken attraction in the air. Evoke a subtle, sensual femininity with the new Flirtation Collection from CND. A palette of soft yet bright shades teases at the imagination and makes this collection equal parts coy, confident, and playful.
  • 28/01/2016 - Get Clients Tan Ready With MoroccanTan®
    Winter Skin Saviours!
  • 19/01/2016 - Show Time (for Change)!!
    Industry leaders, Sweet Squared (S2) are taking the next step (or leap) towards creating a more personalised show experience for their customers.
  • 05/01/2016 - New Cucumber Heel Therapy™
    CND™ SPA have taken Cucumber Heel Therapy™ and brought it into 2016 with a new look and a new Hero Partner, creating a sole-ful journey of soothing hydration.
  • 14/12/2015 - Number One UK Session Nail Artist to Represent Number One UK Distributor
    We asked and she said YES!!!
  • 07/12/2015 - Party Ready Instant Tan
    In the run up to Christmas*, Sweet Squared are helping customers get in the party spirit by offering a 25% saving on MoroccanTan® Flawless Instant Wash Off!
  • 07/12/2015 - S2’s Advent Calendar
    Count down the days until Christmas with Sweet Squared’s twenty-four days of delightful deals!
  • 16/11/2015 - A little Christmas Sparkle…
    S2 are thrilled to announce the return of two limited edition Lecenté™ Glitters just in time for the Christmas season.
  • 11/11/2015 - They’re Back!
    Due to popular demand, two all star limited edition CND™SHELLAC™ brand 14+ day nail color shades will be returning, just in time for the holiday season!
  • 09/11/2015 - Katy Perry Rocks Custom Made Minx™
    Katy Perry once again looks to Californian nail brand, Minx™ for a fashion forward nail fix. Fashion crazy, nail adventurous pop-artist Katy Perry, has loved and worn Minx™ since its original launch in 2009.
  • 09/11/2015 - An Instant Flawless Tan to See You Through the Party Season
    Help your customers be party ready this Christmas season with an instant flawless tan!
  • 09/11/2015 - Give the Gift of Glow this Christmas
    Give your customers the gift of glow this Christmas with the perfect Gift Set from MoroccanTan®.
  • 06/11/2015 - Minx Nails Gets a Makeover!
    World-Leading Nail Fashion Brand, Minx Nails, Announces New Collection Launch
  • 08/10/2015 - UK First To Launch New MoroccanTan® Retail Products
    Officially launching on Tuesday 6 October, UK customers will be the first in the world to lay their hands on the latest launches from professional tanning brand, MoroccanTan®.
  • 04/09/2015 - Lecenté™ Course & Fireworks Collection Launch
    Launching this October, the first ever nail art course from Lecenté™ Glitters. Get the Lecenté™ Look, will teach nail professionals fashionable nail art styles, empowering them to advance their skills further.
  • 19/08/2015 - LoveMoroccanTan.com Launched
    Multi award winning distributor, Sweet Squared is thrilled to announce their newest MoroccanTan® launch, www.lovemoroccantan.com and the MoroccanTan® Locator.
  • 16/07/2015 - Garden Muse Vinylux™ Pop-Up Display
    The summer is finally here and with it comes the retail season. CND™ VINYLUX™ is the perfect retail product for boosting your summer profits. The two-step application and week-long wear make VINYLUX™ the perfect product for sandal-ready toes!
  • 16/07/2015 - Summer’s Arrived!
    The summer is finally here and with it comes the retail season. CND™ VINYLUX™ is the perfect retail product for boosting your summer profits. The two-step application and week-long wear make VINYLUX™ the perfect product for sandal-ready toes!
  • 03/06/2015 - MoroccanTan® Summer Spectacular
    Throughout the month of June, Sweet Squared will be running a 3 for the price of 2 promotion across all MoroccanTan® professional solutions.
  • 18/05/2015 - Additives Collection
    CND™ CONTRADICTIONS COLLECTION
  • 18/05/2015 - Turn up the contrast with the new Contradictions collection from CND
    Textures and tones collide for an unexpected elegance: leather and lace, street and chic, metal and pearl.
  • 18/05/2015 - CND Contradictions Collection
    Turn up the contrast with the new Contradictions collection from CND™. Textures and tones collide for an unexpected elegance: leather and lace, street and chic, metal and pearl.
  • 17/06/2014 - CND 2014 Modern Folklore Collection
    As seen on the runway, this season’s trends are lush with embellished handmade craftsmanship designed to indulge the senses. Resurrected details inspire rich new traditions with CND’s Modern Folklore collection.
  • 30/05/2014 - FingernailFixer Tour – June 2014.
    This June Holly Schippers AKA The FingerNailFixer® will be touring the UK and Ireland and she wants to meet YOU!
  • 29/05/2014 - Victoria Beckham rocking CND at the Met Costume Institute Gala
    CND Education Ambassador and session tech to the stars, Liza Smith has been Victoria Beckham’s UK nail artist for over 5 years. So naturally the starlet looked straight to Liza to ensure her talons were red carpet ready for this year’s Met Costume Institute Gala, held on May 5th in New York.
  • 16/05/2014 - Direct from Australia, Exclusive to Sweet Squared
    Multi award winning distributor, Sweet Squared are thrilled to announce their newest partner! MoroccanTan® has selected Sweet Squared as their exclusive distributor partner for the UK and ROI. Get ready to Glow!
  • 07/04/2014 - The Voice 2014
    For the second year running Sweet Squared have teamed up with nail pro extraordinaire, Lucy Galsworthy, who as the official nail professional for hit BBC talent show The Voice is tasked with nailing rock star ready looks for the aspiring vocalists.
  • 28/01/2014 - Shine in Beyoncé’s New Drunk in Love Video
    Beyoncé’s shiny nails steal the scene in her beachy video for new release Drunk in Love with husband JAY Z. The secret? To get the sultry look, manicurist Lisa Logan applied gold Minx solid nail coatings to the star’s nails.
  • 17/12/2013 - CND 2014 Paradise Collection
    CND SHELLAC™ POWER POLISH™
  • 10/12/2013 - CND's Open road Additives Collection inspires Limitless Beauty
    Industry leader presents NEW free-spirited spring pigments
  • 15/10/2013 - Three Days of Global Glamour: Little Red World Lands in Manchester
    Little Red World lands in spectacular style in Manchester this week, offering a taste of the holiday destinations that Virgin Atlantic’s domestic service Little Red can fly you to directly from the city.
  • 08/10/2013 - West Cheshire College Nailing It!!!
    Sweet Squared Emissary Kay Pennington has been a big support to West Cheshire College and their Level 3 Nail students, but no one more so than their College Lecturer and CND Education Ambassador Andrea Rimmer.
  • 23/09/2013 - CND for Michael Van Der Ham Spring/Summer 2014 Collection
    Global leader in professional nail care collaborates with designer on exclusive looks
  • 23/09/2013 - New CND Shellac Intimates Collection - Unveils Natural Beauty
    With Four delicate colours that expand the Power Polish line-up to 61 superior shades CND bares it all this winter with the release of four feminine CND Shellac shades.
  • 30/07/2013 - Embrace Your Fantasy with CND's Forbidden Collection
    Global leader in nails, fashion and beauty reveals NEW fall colours and nail trends
  • 30/07/2013 - Famous Names Celebrates Top Customers at Cosmoprof North America
    July 22, 2013 – Las Vegas, NV – Famous Names was a proud attendant at the 2013 Cosmoprof North America tradeshow in Las Vegas, held at the Mandalay Bay Resort and Casino from July 14-16.
  • 19/07/2013 - Award Winning Distributor for Brands that Redefine our Industry
    Sweet Squared, award winning distributor for brands that redefine our industry, proudly announce their newest partner! Tibby Olivier has appointed Sweet Squared as their new and exclusive distributor partner for the United Kingdom and Republic of Ireland.
  • 19/07/2013 - Solaroil
    SolarOil was recently featured as the only exclusive nail product in British Beauty Bloggers Beaut Box.
  • 19/07/2013 - It is with great honour that I email you all today to share some pretty darn terrific news!!
    One of our longest serving CND Education Ambassadors Pamela Rohlf will be celebrating her 25th Anniversary of Nail Talk her exclusive CND salon in Maidenhead Berkshire.
  • 01/07/2013 - S2 Winners
    Roz Tranfield and team showing off their ‘Square’ award
  • 10/06/2013 - Sweet Squared ‘Serving the Pro’ with Best Customer Care at Scratch Star Awards 2013
    Sunday June 2nd was the big night for Scratch Star Awards and Sweet Squared was beyond THRILLED to win Best Customer Service 2013!
  • 17/05/2013 - 83 Year Old Pat Reece, CND Lover - She Loves Red.
    Pat has been a loyal client of Emma’s for over 6 years and a die-hard CND lover – she LOVES Red.
  • 17/05/2013 - UK Booties Bringing Home the Bacon
    Four UK CND Shellac Education Ambassadors flew to San Diego to go all the way and become CND Full Systems Education Ambassadors – Samantha Birkett-Leigh from Cumbria, Gemma Pinfield-Thomas from Stratford-upon-Avon, Anna Lee from Hertfordshire and Nataliya Al-Ta’ai from Edinburgh.
  • 17/05/2013 - Sweet Squared – Serving the Pro in Ireland
    On Monday April 22nd, Sweet Squared officially opened its doors to ‘Serve the Pro’ in Ireland.
  • 30/04/2013 - Vinylux Weekly Polish System
    The Polish that Defies Time
  • 12/04/2013 - CND Shellac Introduces The summer Splash Collection
    Colour range expands to 51 with four new bright shades and infinite layering options
  • 10/04/2013 - Minx, Inc Unveils Signature Collection Designed by Australia’s Premier Nail Stylist, Zoe Vokis
    March 27, 2013 – San Diego, CA – Minx, Inc. co-founders Dawn Lynch-Goodwin and Janice Jordan are pleased to launch the new “Minx Professional for Zoe” collection designed by celebrity nail stylist, trainer and salon owner Zoe Vokis.
  • 27/03/2013 - CND Celebs
    Please see the attached picture of Samantha Barks, star of Les Miserables...
  • 11/03/2013 - The Lanes Hair & Beauty Havering College Proud of their CND Skill-Building Certificates
    Organised by Sadie Collins as part of their college enrichment week, The Lanes Hair & Beauty students at Havering College had over four sessions with CND Shellac Education Ambassador Kayley Passingham held in November 2012.
  • 11/03/2013 - CND Introduces new Limited Edition Scentsations - Seashore Collection
    Three NEW hand & body lotions delicately scented with fragrances reminiscent of a carefree day at the beach...
  • 11/03/2013 - The Centre Glasgow is a GO!
    Last weekend saw the grand opening of The Centre's new location in Glasgow.
  • 11/03/2013 - CND Miami Blitz with Hannah & Helen
    In November Sweet Squared sent Helen Gilmore their Marketing Manager and Hannah Rowland 2011 CND UK EA of the Year to Miami to learn some cool CND techniques on blitzing areas in helping their customers with new education opportunities and products and CND treatments available.
  • 11/03/2013 - Sarah Maden CND EA Manchester Backstage at the Alan Titchmarsh show – Feb 18th 2013
    Whilst Team CND was busy backstage at the AW13 Michael Van Der Ham show, CND EA Sarah Maden was busy featuring CND Shellac on the Alan Titchmarsh show.
  • 11/03/2013 - UK CND EA of the Year 2013
    Every year at UK CND Regional Update training, someone walks away with being honoured UK CND Education Ambassador of the Year.
  • 11/03/2013 - S2 / CND UK World Summit January 2013
    2013 kicked off to an almighty start for the UK CND Education Ambassadors when CND swept into Leeds bringing with them their top tier management team and Team CND members to kick start a 10 day CND World Summit Tour.
  • 21/02/2013 - CND World Summit Jan 2013
    January 14th thru 16th saw CND hold their largest World Summit ever with nearly 350 attendees including International CND distributors, domestic distributors and all the US CND Education Ambassadors including International Team CND.
  • 21/02/2013 - Introucing the UK to Microplane
    Launching at Pro Beauty Excel Feb 24th 2013
  • 21/02/2013 - Minx, Inc Unveils Signature Collection Designed by New Zealand Celebrity - Leah Light
    San Diego, CA – Minx, Inc. co-founders Dawn Lynch-Goodwin and Janice Jordan are delighted to announce the launch of the “Minx Professional for Leah Light” collection designed by New Zealand’s premier nail stylist, Leah Light.
  • 11/02/2013 - Hello Everyone!
    Significant celebrity Minxings over the past month!
  • 11/02/2013 - Beyoncé’s Minx Nail Fashion at the Superbowl:
    Behind the Scenes by Celebrity Nail Stylist Lisa Logan
  • 11/02/2013 - The Prestigious InStyle Best Beauty Buys 2013
    Once again CND’s SolarOil and Stickey scooped InStyle Magazines awards for Best Beauty Buys.
  • 11/01/2013 - The Hottest Nail Trends for 2013 from New York Celebrity Nail Stylist Lisa Logan
    January 4, 2013 – New York, NY – For New York celebrity nail stylist Lisa Logan, whose A-list clients include Beyoncé, Katy Perry and Madonna, predicting and delivering the newest nail fashion trends to her star-powered clients is what keeps her at the top of her game.
  • 09/01/2013 - Dancing on Ice 2013
    Once again Sweet Squared have teamed up with Kimberley Casey DOI backstage nail queen, to nail the ice skating Celebrity Stars and Skating Pro’s, skating their way to victory on Dancing on Ice 2013.
  • 10/12/2012 - Sweet Squared Distributor Partner Conference 2012
    On November 28th Sweet Squared hosted their second Distributor Partner Conference at Sweet Squared HQ in Leeds.
  • 29/11/2012 - Sweet Squared and CND Shellac returned to Ragdale Hall
    November 2012 – This past week saw SweetSquared National Sales Emissary, Kay Pennington pay a visit to luxury spa Ragdale Hall in Leicestershire.
  • 29/11/2012 - Loveshellac Salon Locator Live - created by sweet squred Co-Founder Samual Sweet
    www.loveshellac.com is buzzing with red ‘blips’ all over the country, showcasing professional CND Shellac nail stylists and salons who have added their details to the LoveShellac Salon Locator created by Sweet Squared Co-Founder Samuel Sweet.
  • 05/11/2012 - Minx Nail Coatings
    Hello! I wanted to let you know that Katy Perry has worn Minx nail coatings again, and this time she chose the “Fangs” Minx from the 2012 Halloween Collection!
  • 19/10/2012 - CND EA Update Training in Yorkshire
    Sweet Squared held an update for all 60 of their CND full systems EA’s and CND Shellac EA’S.
  • 19/10/2012 - CND Innovation Summit
    Sweet Squared Co-Founders Sam and Sam Sweet and their brilliant partner Jim Nordstrom flew to Rome at the beginning of October for the new CND Innovation Summit.
  • 19/10/2012 - Pro Beauty, Manchester
    The photos attached are of Jennie Melia placed as follows at Pro Beauty Manchester last weekend. Jennie took 1st place as champion Manicurist of the year 2012 using all CND products!
  • 12/12/2011 - Sweet Squared - Creative Nail Design
    Dear Friend and Fellow Nail Artist,
  • 28/07/2010 - Say HELLO to Shellac!
    Introducing The First Hybrid Nail Colour
  • 15/04/2010 - Say HELLO to Shellac™ launching in May
    CND (Creative Nail Design), the leader in professional nail, hand and foot beauty, is proud to introduce the first hybrid nail colour after nearly five years of development in its state-of-the-art laboratory.

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Latest Reviews

Sweet Squared Ltd

I just want to thank you again Sam for the CND™RescueRXx™!! My nails were short and would break constantly when they had any length to the free edge. I'm always giving other people nice nails and the only way my nails were nice was when I enhanced them. Anyway I started using the product as soon as I received it, twice a day for eight weeks and I'm so happy with it; my nails are long and feel so much stronger. Now I'm able to wear Shellac™ without enhancements and use it regularly to keep nails looking tip-top - I have even been asked if I've got enhancements on lol

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Sweet Squared Ltd

The best distributor in the world. Attention to detail, customer service excellence and the whole team is ACE! If you are looking for support, outstanding education and award winning products - S2 has it all.

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