Shopkit's Trackit System Chosen for 'The Village'
05 December 2008
Shopkit has recently completed the design and manufacture of a support and display system in all of the window display areas in the designer section of the new Westfield shopping centre in Shephards Bush, known as The Village.
Westfield chose Shopkit’s Trackit system because of its strength and versatility and because Shopkit was able to customise the system to create a triple track unit for all the window display areas, as well as producing a further curved single rail, designed to follow the organic form of the shop fronts.
As The Village houses all the major upmarket brands including Tiffany, Louis Vuitton, Prada, Gucci and many more, the developers felt they wished to provide a permanent widow display system to match the quality and uniqueness of the retail space.
Once installed, Trackit allows each retailer to customise their window displays which can be built up from the vast range of components available together with the bespoke design and manufacturing service that Shopkit offers.
Trackit, launched at 100% design in September 2007 by the Shopkit Group, has been a great success from the very beginning, due to its fine detailing, finish and the wide range of display and merchandising possibilities it offers, attracting huge interest from architects, designers and retailers.
It has now established its self as a leading display and merchandising system, being used within many sectors of the interiors industry, including showrooms, estate agents, window displays, gallery and exhibition spaces, as well as in home interiors.
Pictured is the Hackett window display, with an impressive height of over 8 metres, featuring multi display panels, hung from Shopkit’s Trackit system and incorporating some customised panel linking elements, also supplied by the Shopkit Group.
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