KFC celebrates 50 years … the colonel has a brand new look
02 December 2015
870 finger lickin’ good restaurants across the UK … all undergoing a rebrand.
As competition in the casual dining sector evolves, KFC is fighting for market share, not just alongside McDonalds and fried chicken shops but sophisticated supermarket ready meals; as well as coffee shop brands competing in this sector. The New Marketing chief of KFC has a cunning strategy – to create an emotional connection with the brand…
The stylized colonel has just about held onto his bow tie, sporting a new red apron with the iconic bars but that is not where the rebrand ends, the red and white plastic has been replaced with brick-effect walls and timber tables, designed to replicate a ‘kitchen as the heart of the home’.
Tara Signs recognises signage as a powerful representation of Brand, working with selected KFC outlets, refreshing the brand signage – internally and externally.
Our journey with KFC started in 2014 with one successful signage project for a KFC at a McArthur Glen Outlet, this leading to a visit from their National Estate Manager to our manufacturing facilities in Lancing, to see what we do and how we do it. Having met the high standards required – we are now a preferred supplier …
Since the outstanding success of that project, a number of franchisees have trusted us to manufacture and install the rebrand signage for their outlets. The brief was challenging – a completely fresh look and feel with a contemporary appeal that would fully modernise their offer and represent their rebrand. We relished the challenge and took care of all the signage from the iconic KFC letters (internally illuminated with LED’s) on the building, external fascia’s, directional signage around the car parks and the drive through to the interior packages.
We are currently rolling out the rebrand of further KFC outlets across the North of the UK.
Our branding signage is always in sight, day and night. Combine this with quality manufacturing and durable materials for maximum strength and exposure, our offer has proven a great success for one of our major corporate clients.
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