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Brandboost simplified response for complex social media environment

11 January 2011

With the increasing range and diversity of social media platforms, planning how, where and when to target social network users can be a challenge for business.

Brandboost provides the answers through a newly launched 5-tier suite of social media packages, guaranteed to inspire corporate aspirations for social networking engagement through expertly planned, scheduled and competitively costed activities. These have potential applications in the manufacturing sector for a range of customer, distributor and end user targeted programmes.

The Brandboost team, aka online communication and marketing specialists MPS & BBI International, have devised this series of five options as templates for 12-month social networking programmes starting from only £6,000 pa. They initiate primary and secondary activities aimed at all main social media platforms including Facebook, Twitter, LinkedIn, YouTube and Flickr.

Named after the encircling levels of the Earth’s atmosphere from the Troposphere up to the Exosphere on the boundaries of outer space, the packages are designed to boost client presence to reach new heights through social media marketing. Over the 12-month period, Brandboost clients will find that they can gain escalating positioning and influence in this exciting interactive environment. 

The concept is simple and logical. Activities across each package ensure that the main social media are reached at regular intervals, but increased investment means increased engagement.  As you rise through the levels, so the activities and services you can call upon will expand.

For instance, while Troposphere and Stratosphere provide for weekly Facebook management and fan engagement, this rises to twice weekly at Mesosphere and becomes a daily service on reaching the Thermosphere and Exosphere levels. Online video potential fires off at the top three levels, with one annual production with Mesosphere, two productions with Thermosphere and three when you opt for a full and comprehensive Exosphere social media campaign.

Andrew Libra, Managing Director of MPS & BBI International comments;

“We have over 30 years marketing and communications experience and our approach with these packages is based on careful strategic planning and knowledge across a range of business sectors. That may not sound like rocket science, but it is essential for presenting businesses with widely varying objectives within the complex world of social networking.”

The full range of Brandboost “atmospheric” packages provide the means of presenting great content, putting over key messages, enhancing SEO and driving traffic to corporate websites.

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