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Stylish containers with added customer appeal

11 January 2008

Johnsen & Jorgensen has introduced a new range of stylish, value-for-money containers

Packaging specialists Johnsen & Jorgensen has introduced a new range of stylish, value-for-money containers aimed at giving manufacturers a competitive edge in the crowded fields of home, garden, motoring and building trades products - such as fabric conditioners and carpet shampoo liquids, fertilisers and weed killers, windscreen cleaners and valeting solutions, varnishes and woodstains. Made of HDPE, the moulded containers incorporate an optional visi-strip to aid pouring and serve as a guide to content level. There are two standard colours, white or natural, with special colours available to order. They are available in three popular sizes: 500ml, (measuring 182mm x 96mm x 55mm); 1000ml, (220mm x 122mm x 70mm); and 1500ml, (240mm x 140mm x 70mm). Each size comes with a choice of three closures - a child resistant and tamper evident cap, standard tamper evident cap, and two types of dispensing/measuring caps. J&J sales manager Geoff Killock said: ‘Marketing surveys show that three out of ten customers who visit a supermarket or store change their minds about the brand of product they intended to buy at the point of purchase. Sometimes this is down to special offers, but stylish, attention-grabbing packaging is a big factor then people make buying decisions. Our new containers are designed to lower the odds in favour of any product, whether it’s the brand leader, mid-range or budget priced.”

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