Jo Gordon Consulting Ltd, Newark, NG244AD

About us

I specialise in measuring and optimising marketing effectiveness, but more importantly, I love using data to drive decisions.

I have worked across many industries - about 60% of my experience is focused on two categories, consumer packaged goods and alcoholic beverages. Less than half of my analysis has been in the UK - I have also covered USA, LATAM, EMEA, Russia and Australia.

Returning to practice with this wealth of experience means that I am very incisive analyst.

These are the ways that I can help your business:

* Collation of raw data sets from third parties or public sources
* Data entry, cleaning, manipulation & QA using Excel and R

* Exploratory data analysis using Excel or R
* Econometric modelling, Linear regression, Trend-spotting

* Meaningful data and outputs visualisation using Excel and R
* Executive Summaries and/or modelling recommendations using Word or PowerPoint

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