La Brasiliana is a hair treatment system, which delivers sleek smooth hair and a significant boost to salon profits. There are two treatments in the range, La Brasiliana Zero and most recently launched, La Brasiliana Escluso. Formaldehyde-free, they are enriched with keratin and collagen and deliver consistently excellent results. Strengthening and moisturizing ingredients condition and repair at the same time as softening hair and eliminating frizz and by considerably improving manageability and reducing the drying time, the treatment also makes it easier for clients to recreate a salon-sleek finish at home.
Incorporating the latest keratin technology, La Brasiliana Escluso is free from formaldehyde and formaldehyde releasers and hair can be washed within 24 hours. It contains high levels of cystine for hair strength and argan oil and collagen to add softness and flexibility, while hydrolysed soy protein and pro-vitamin B5 improve shine. It also includes heat protection and anti-frizz ingredients which, thanks to the use of Nano-technology, are all absorbed more deeply into the hair for longer-lasting benefit.
Although the La Brasiliana smoothing treatments don’t change the molecular structure of the hair, diligent application is vital and must be applied by a professional stylist who understands the importance of each step in the process. La Brasiliana treatments take between 1.5 – 3 hours to apply depending on the length and thickness of the hair and the benefits last from between 2 – 4 months, dissipating gradually with shampooing. But as the condition of the hair improves with every application, clients can have it done as needed and every month if required.
They can be applied to all hair types including bleached and chemically treated and immediately after a colour service, but if a client has the treatment and then wants a colour service, it’s generally recommended that the colour is done two weeks later.
The treatments come with full support including a detailed step-by-step application DVD.
It’s important to use products that are sodium-free to prolong the benefits and avoid reversing the effects of the treatment. The La Brasiliana aftercare range, which should be included as part of the service, is sodium-free and includes a protein-rich shampoo, conditioner and all-in-one treatment.
Depending on hair length and texture, salons can charge from £150.00 for the treatment. Stylists need to communicate effectively with their clients to ensure they understand what to expect at the end of it.
La Brasiliana is distributed by the ICON Consultancy, email firstname.lastname@example.org for information.