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Cherish yourself and kick up your heels!

21 August 2012

jane iredale Supports Breast Cancer Charities with Limited Edition Product

jane iredale – THE SKIN CARE MAKEUP®  is once again supporting the work of breast cancer charities in the US and UK.  This year’s campaign is marked by the launch of Cherish Lip Fixation, a versatile, two-in-one product with a lip stain in a universally flattering pink and a complementary opalescent gloss.  Soothing botanicals pamper lips with softly saturated colour and lustrous shine for a plump and pretty pout.

A shining tribute to inspiring women affected by breast cancer, Cherish is an uplifting indulgence for every woman and a reminder to kick up her heels and celebrate life!  Cherish comes with a zip pouch adorned with two whimsical diamante bejeweled shoe charms for your bracelet, key ring or bag that evoke the campaign name: “Cherish yourself and kick up your heels!”

One hundred percent of profits from the sales of Cherish will be donated to two charities. UK and Ireland distributor iiaa will raise funds for the third year running for Against Breast Cancer*, a charity dedicated to funding ground breaking research to improve detection and increase survival after breast cancer diagnosis.  In the US, Iredale Mineral Cosmetics will support Living Beyond Breast Cancer, an education and support organisation dedicated to empowering all women affected by breast cancer.

Lip Fixation’s innovative technology combines a long lasting lip stain on one end and a gloss loaded with moisturising avocado oil on the other, preventing the drying often associated with lip stains. The pure organic vanilla flavoured lip gloss is exclusively formulated to extend wear time, and a proprietary formula makes the stain impervious to water.

Cherish is on sale from September onwards and will be available for purchase while supplies last,   For more information about the jane iredale range of mineral cosmetics, made without fillers, fragrance, chemical dyes or synthetic preservatives call 020 8450 2020, or go to

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