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4imprint Blue Paper helps protect business, branding and employees

14 March 2013

The latest Blue Paper from corporate identity experts 4imprint, explains how to write a Social Media Policy to protect your business, your brand and your employees.

Social media and the law is the hot topic of the moment with land-mark cases going through the courts relating to business, politics and the world of celebrity on a continuous basis.

Given the prevalence of hand-held devices with almost instant access to the internet and social media the aim of this Blue Paper is to stress to employers the importance of taking the lead and producing clear guidelines for their staff of what is and is not acceptable.

The Paper outlines why every company needs at least one social media policy, offers a ‘do's and don'ts’ checklist of points to consider when writing a policy as well as the benefits of working together as a team to produce a policy that will empower rather than stifle employees.

4imprint UK and Ireland Marketing Manager, Cheryl Jackson-Leafield;

“When staff are given easy-to-follow guidelines about what can and can’t be posted online it removes confusion and grey areas. Once the guidelines are in place, the incredible power of positive online engagement with clients and contacts in ‘real time’ can be realised.”

Throughout, the Paper offers a variety of ‘best practice’ examples from big name corporations such as the BBC, Walmart and IBM and concludes that once written the policy needs to be reviewed on a regular basis and any changes in legislation or best practise are incorporated.

How to Write a Social Media Policy to Protect Your Business, Your Brand and Your Employees is available as a free download here.

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