Put the wow into brows with new Beautiful Brows Kit
24 May 2013
Highly groomed, defined brows are being sported by everyone from Kate Middleton to model Cara Delivigne.
In fact, eye-brow make-up was the fastest growing market segment over the past year, followed by make-up sets. So the launch of a jane iredale kit with everything needed to shape, shade and highlight this important facial feature is spot on trend.The stylish jane iredale Beautiful Brows Kit includes the brand’s popular Bitty Brow Kit, a PurePressed brow bone highlighter, as well as full size Tweezerman tweezers. A kit within a kit, the Bitty Brow Kit flips open to reveal a wax to groom hairs, brow colour, plus three mini brushes to groom hairs and apply the products. Completing the set are PureLash Mascara and PureLash Extender & Conditioner in trial sizes, ensuring luscious lashes frame the eyes and complement great-looking brows.
jane iredale distributor iiaa is supporting the launch of these kits with dedicated Beautiful Brows in-salon events, hosted by its national team of make-up artists. At each event they provide brow grooming advice and customised product recommendations to clients, ensuring an instant uplift in sales.
Mineral make-up pioneer Jane Iredale has this tip, “They are often overlooked, but beautiful brows make a serious difference to the face. Accentuate under the last outer third of the brow with a highlighter to give the brow an instant lift.”
Available in Blonde and Brunette, the Beautiful Brows Kit .
For more information about the skin-nurturing jane iredale make-up range, free from fillers, perfume, synthetic dyes and preservatives, call distributor iiaa on 0208 450 2020 or go to www.iiaa.com.
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