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Glow with the jane iredale 20th anniversary celebration collection

08 April 2014

jane iredale – THE SKINCARE MAKEUP is celebrating its 20th anniversary with the launch Magic Hour, a new collection which bathes skin in that special light we see just at sunset.

The collection is a must-have for an instant golden glow that is as good for the skin as it is beautiful to wear. Filled with gorgeous golds and vivid pinks, this seven piece launch introduces some of the range’s best sellers in new shades plus some luscious new products too!

New to the range, Jelly Jar Gel Eyeliners naturally create the rich, captivating look of kohl but without any chemicals or irritants. The combination of natural coconut oil and silicones gives a waterproof effect. 

Available in matte black and a shimmering warm brown, each provides long-wearing, richly pigmented colour that easily glides and adheres to skin to give either a smudgy or precise look. The new Angle Eyeliner Brush) is designed to ensure precise application on the lash line.

Triple Eye Shadow in Golden Girl These three new glimmering shades can be worn alone or together to create sultry or romantic looks. Light golden peach, rich gold and warm bronze naturally brighten the eye area. The highly concentrated mineral pigments achieve long-lasting colour with the minimum of product.

Lip Fixation in Craze and Compulsion) Lip Fixation returns in a further two new shades: Craze, a hot bubble gum pink and Compulsion, a sultry raspberry brown. Innovative technology combines long wearing, customisable colour with moisturising benefits, preventing drying or feathering.

A proprietary formula makes the stain impervious to water, while the high shine gloss finish gives the appearance of fuller lips.  Delicious moisturising avocado oil and organic vanilla extract make lips taste and look delish.

In Touch Highlighter in Comfort . Place this luminising, versatile warm, golden coral highlighter above cheekbones, brow bones and the bridge of the nose to give skin a natural‐looking radiance. The creamy, lightweight formula adds a soft glow to any look and can also be used on the eyes as an eye colour or lid primer or applied to the centre of the lip for a fuller lip look.

The new jane iredale items launch to skincare and make-up professionals in April.

For more information about the range, distributed in the UK and Ireland by iiaa, go to or phone 020 8 450 2020.

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