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Two Ultimate Natural Beauty Bible Award wins for jane iredale

08 May 2014

Two jane iredale products have been named as award winners in The Ultimate Natural Beauty Bible, the new book by renowned natural health experts Sarah Stacey and Josephine Fairley. Both Tantasia and PurePressed Base received glowing feedback and received the top marks in their categories from the rigorous testing panel.

The Ultimate Natural Beauty Bible features only the products which achieved the highest scores across numerous criteria from feel and scent to performance and ease of use. Beauty Bible consumer surveys are recognised as the biggest independent cosmetic trials worldwide with each product going to a panel of 10 women who fill in extensive questionnaires and give the product an overall score.

The panel members said of Tantasia Self Tanner & Bronzer  ‘The best smelling self-tanner I’ve ever used’ … ‘this has everything you’d want from a fake-tanner: easy to apply (you can see where you’ve put it), not streaky at all, lovely colour, very realistic, no streaks’ … ‘ it gave a really natural tone on my naturally very fair and freckly skin’ …’I am hopeless with fake tan but this product really suits me – and no stained hands the next day’ … ‘a pure delight, the colour built up to an extremely natural all-over tan – love it as it doesn’t smell or feel like any other tanning product I’ve used’.

Pure Pressed Base also received great feedback:  ‘Silky texture, very natural, lasted all day without retouching’ … ‘this is good for eliminating shine and great in hot weather’… ‘buildable coverage from sheer to full finish and balanced my skin tone; a healthy dewy sheen, not chalky, and doesn’t dry skin’ … ‘looks natural, yet skin appears loads better’ … ‘am in love with this and would feel worried if I didn’t have it with me!’

For more information about the range, distributed in the UK and Ireland by iiaa, go to or phone 020 8 450 2020.

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