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Gro-Well Feeds evolves into GWF Nutrition

23 October 2008

The company behind the market leading ‘joint aid for dogs’ and Equilibra, the pioneering feed balancer for horses, has undergone a corporate re-branding.

Changing the name from Gro-Well Feeds to GWF Nutrition, the Wiltshire based manufacturer has aligned the business with their development and focus on nutrition and nutricine based functional feeds. Formed in 1971, the company originated the forage balancer concept for horses after 18 years’ experience within the agricultural feed industry and built its excellent reputation on the highly successful Equilibra product, designed to give equines a balanced life.

“We made the decision earlier this year to change the name,” says Stephen Tucker, top nutritionist and GWF Nutrition’s Managing Director, “to lead the company into a new era.  We are one of very few companies who design, manufacture and distribute specialist animal feeds and GWF Nutrition better reflects our growth in providing naturally occurring feed components for a much wider range of animals and pets.”

In addition to the well-respected equine products and the best selling ‘joint aid for dogs’, GWF continues to develop specialist feeds, supplements and forages for both commercial and domestic markets.  Camelibra, in particular, is a high specification feed for alpacas, llamas and camels and highlights the wealth of knowledge, diversification and flexibility that this manufacturer has at its disposal.

Of greatest interest in recent years is GWF Nutrition’s development of Oatinol - a unique, high quality oat oil for maintaining a healthy gut, good digestion and efficient nutrient absorption. Featured in all GWF’s products, Oatinol belongs solely to the company and provides a unique selling proposition other manufacturers can only dream of.

The latest product to be developed is ‘condition aid for dogs + Verm-X’, a natural supplement for the maintenance of health, digestion and parasite control. It offers owners a daily supplement for their dogs to help promote a healthy coat and digestive system. ‘condition aid for dogs +Verm-X’ is to be launched in September 2008. GWF Nutrition products are sold throughout the pet and animal trade in the UK.


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