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Skincare industry innovator iiaa named in London Stock Exchange’s ‘1000 Companies to inspire Britain’

17 March 2015

• Identifies fastest-growing and most dynamic small and medium sized businesses (SMEs) in UK • Professional beauty distributor iiaa outperformed peers in wholesale sector

Professional beauty industry innovator, iiaa Limited, has been identified as one of London Stock Exchange’s ‘1000 Companies to inspire Britain’, in their report published this week. The list highlights the UK’s fastest-growing and most dynamic small and medium sized businesses and acknowledges their exceptional importance to the UK’s economic growth and job creation.

To be included in the list, companies needed to show consistent revenue growth over a minimum of three years, significantly outperforming their industry peers.

The International Institute for Anti-Ageing (iiaa), is featured in the report due to its exceptional growth in the wholesale sector.  iiaa is a provider of high quality education, in-salon services and products to the professional beauty industry in the UK and Ireland. Its focus is empowering skincare professionals in salons to build successful businesses by delivering tangible results for their clients.

iiaa began life as Wholeview Limited in 1993 in the small back room of David and Tracy Alpert’s flat in Belsize Park, North West London, as distributor of Environ Skin Care products. The company later added jane iredale mineral cosmetics and its own supplements brand, Advanced Nutrition Programme. Today the company has a staff of over 150 and is expected to break the £20m turnover mark this year.

David Alpert, iiaa founder and managing director commented on the proactive strategies that underpin iiaa’s success:  “We find ourselves in an industry that is characterised by hype and all too often very little substance.  As a company we sought to change that conversation and disrupt the sector – becoming instead evidence based.  We needed to show the end user we were delivering exceptional value for money – which has nothing to do with price and everything to do with results.

“In 2008, when competitors were battening down the hatches and making redundancies we instead focused on recession busting strategies. By hiring more staff and expanding point-of-sale services to support our network of stockists we have been growing faster than other brands in the professional beauty sector. Testimony to an exceptional product portfolio and a highly motivated workforce that run a well-oiled machine.“

Xavier Rolet, Chief Executive, London Stock Exchange Group said: “This report is a significant part of London Stock Exchange’s broader campaign to support UK high growth companies in their journeys from Start-up to Stardom and to create an entrepreneurship revolution. I’m delighted that a strong alliance between UK Government, financial market participants, investors, entrepreneurs and companies has been created to support these inspiring businesses.”

For more information on iiaa, visit or call 020 8450 2020 (twitter & facebook: iiaaLtd).

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