Nail the look with the new Softshades collection by OPI
05 May 2015
THINK: Soft sheer shades and coveted nude mattes
WHAT THEY ARE: Lacquers, gels, and limited edition nail art kits in must-have neutrals. The number one salon brand, OPI, is celebrating the lighter side of nail colour. With signature high-fashion colours and iconic shade names, OPI has been a go-to for salon professionals for 30 years. Now, to bring the richly pigmented formulas you love to the season’s hottest nude matte nail trend, OPI introduces the new SoftShades Collection. This of-the-moment collection of blushes, nudes, and matte shades delivers rich, true-to-bottle colour with just a few coats, even in the lightest hues.So be inspired to reinvent the French Manicure with new pink and white limited edition shades, create sophisticated nail art with exclusive Swarovski crystal kits, or create the ultimate bridal look in romantic springtime sheers. And for those who love a SoftShades manicure and want it to last, OPI also features these new understated shades in their gel formula.
The SoftShades collection includes:
• SoftShades Nail Lacquers (£11.95 retail, £5.00 EX VAT salon): These six pastel hues are the perfect way to lighten up your spring style. Available in sheer white Chiffon My Mind, pink and white flecked with white daisy decal Petal Soft, pink-toned beige Put it in Neutral, light beige Act Your Beige!, pearlescent silver This Silver’s Mine!, and iridescent glitter Make Light of the Situation.
WHERE TO FIND THEM: Professional salons.
• SoftShades GelColors (£14.95 EX VAT salon): Get gel durability and opaque color with eight long-lasting pale shades. Available in the same in-demand SoftShade lacquer colors Chiffon My Mind, Petal Soft, Put it in Neutral, Act Your Beige!, This Silver’s Mine!, and Make Light of the Situation, I Couldn’t Bare Less! and Love is in the Bare.
WHERE TO FIND THEM: Professional salons
• SoftShades Mini 4-Pack (£14.50 retail, £6.95 EX VAT salon): This essential, limited edition kit offers mini-sized nail lacquers in four sheer romantic hues. Includes shades: Act Your Beige!, Put it in Neutral, This Silver’s Mine!, and Make Light of the Situation.
WHERE TO FIND THEM: Professional salons
• The Look of Crystal Kit: OPI is putting glittering nail art at your fingertips with crystals from Swarovski. With real Swarovski crystals, nail glue, and a trio of luxe shades you’ll be able to create shimmering graphic looks. Included shades: Chiffon My Mind, Lady in Black and This Silver’s Mine! *Also available in matching gel colors.
WHERE TO FIND THEM: Professional salons
• The Nude Pink & White Kit: With two full-sized, limited-edition matte shades, this kit offers the ultimate in understated color. Included shades: I Couldn’t Bare Less! and Love is in the Bare. *Also available in matching gel colors.
WHERE TO FIND THEM: Professional salons
ABOUT OPI: As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. To learn more about OPI visit www.OPI.com.
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- 06/06/2016 - OPI opens its doors to the first OPI flagship spa in the UK!
- 23/05/2016 - UK Cosmetic & Perfumery Retailers Association - Annual Awards
- 12/05/2016 - OPI at the Met Gala
- 08/03/2016 - OPI sign New UK A-team Trend Expert, Jenni Draper
- 07/03/2016 - OPI Professional exhibited at Professional Beauty London and had an amazing show!
- 22/02/2016 - OPI softshades 2016
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- 17/12/2015 - OPI at the X Factor
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- 15/10/2015 - Jeremy Scott
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- 24/08/2015 - OPI launches starlight collection featuring eighteen new shades for Christmas 2015
- 30/07/2015 - OPI Trend Tour
- 16/07/2015 - Introducing the release of OPI’s colourpaints blendable nail laquer
- 18/06/2015 - Escape To Italy With The New Venice Collection By Opi
- 17/06/2015 - The leading colour experts at OPI have created a new way to get creative with nail art.
- 17/06/2015 - OPI and coca-cola celebrate 100 years of the coca-cola bottle with the icons of happiness collection
- 16/06/2015 - INTRODUCING NAIL ENVY “STRENGTH IN COLOR”
- 13/05/2015 - OPI wins at InnoCos digital and #beauty20 London
- 05/05/2015 - Light up your nail look with the new Brights Collection by OPI
- 05/05/2015 - Why not offer an OPI Avojuice “Juicy” manicure as part of your treatment menu?
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- 09/02/2011 - OPI Launches Texas Collection for Spring/Summer 2011
