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Doing Business in the BRIC States

31 July 2015

This book uses original models and metaphors to shed new light on bilateral BRIC relations providing a multifaceted picture of the complexity of doing business in the BRIC area.

Transculturalism and Business in the BRIC States is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ‘how to’ manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges.

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