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OPI Professional exhibited at Professional Beauty London and had an amazing show!

07 March 2016

We had a number of ‘firsts’ for OPI Professional at PB London - LED video screens showcasing the OPI Brand and the introduction of our new business area – which proved to be a great success.

The addition of the very talented live Saxophone player Emma Frampton really brought the New Orleans collection to life. Emma certainly helped pull in the crowds, ensuring everyone got into the party spirit of New Orleans where music feeds the soul.

As predicted the New Orleans collection proved very popular with salon owners and students alike, with She’s A Bad Muffaletta and Got Myself Into A Jambalaya proving as two of the most popular shades over the weekend.

The collection sold out in nearly every shade in both lacquer and GelColor before the end of the day on Sunday, meaning we had to restock for Monday to keep up with demand. Popular shades including classics like Big Apple Red and Malaga Wine and nudes like Taupeless Beach.
The Infinite Shine counter was extremely popular with the system generating a lot of new interest from both salon owners and students. Infinite Top and Base duos were on offer for £7.50 and sold out on both days and The Infinite Shine Starter Kit was also extremely popular.

OPI Guest Artist Danny Phung from the States and Celebrity Nail Tech, A-Team member Sophie Harris-Greenslade worked their nail magic in the demo zone. Customers were able to watch the demos on the TV screens in real time, ensuring they took in every little detail.

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