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Please breath responsibly

02 July 2009

A wall-mounted humidifier from JS Humidifiers is supplying a gin and tonic mix to the air breathed in by revellers at a London bar.

The Mistifier Plus humidifier is spraying one part Hendrick’s Gin to three parts tonic water into a room decorated like the inside of a cocktail with giant limes, massive straws and a soundtrack by sound artist Douglas Murphy.

The “Alcoholic Architecture” project was created by Bompas & Parr, the same creative team who worked on Heston Blumenthals' television series, Feast. Visitors to the walk-in cocktail cloud were asked to don protective suits, to prevent their clothing from becoming sticky, and could then lounge around in the mist-filled atmosphere consuming the gin and tonic through inhalation. Visitors were able to stay for up to one hour with 3 evening sessions over 6 days in April earlier this year.

The organisers undertook extensive research into the health and safety implications of breathing alcohol and worked with the University College London Hospital to establish safe levels. Advice was also taken on the potential flammability of the atmosphere from chemical explosive experts.

Sam Bompass, Director at Bompass & Parr, commented, “We are very grateful to JS Humidifiers for all their assistance in helping us turn the initial concept of an alcoholic cloud into a reality. The humidifier has performed exceptionally throughout, which given its unusual application, is a credit to its engineering design.”

The Mistifier Plus humidifier from JS used to create the intoxicating atmosphere is more commonly employed to create the optimum humidity in manufacturing, agricultural and botanical applications. It is a low energy, cold water spray humidifier that is wall-mounted and releases up to 6.5 litres of moisture per hour.

The Mistifier Plus normally incorporates automatic drain down cycles, to prevent the possibility of water stagnation, as well as silver ion dosing and anti-scale filters. However, these safety features were obviously not required by the creators of the alcoholic cloud as it could have meant sending the valuable cocktail to drain rather than into the lungs of the deep breathing patrons.

Tickets to the venue cost £5 each and were quickly sold out across the six days. Interest has been very high in future Alcoholic Architecture projects with enquiries from festival organisers and bars both in the UK and abroad.

JS Humidifiers is the UK’s largest humidification company with the widest range of products and offers a service of advice, design, supply, installation and maintenance. It also offers a comprehensive range of humidifier spares, not only for JS equipment but also for a large range of different manufacturers’ humidifiers, mostly available ex-stock.

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