Headphones prove audio dynamite for Ameeca
07 August 2009
A technology company is predicting a turnover of £1m this year for its' unique range of headphones for children.County Durham based Ameeca, has developed Storyphones, a wireless MP3 audio system for use in schools, to help young children, develop their speaking and hearing skills.
In order to develop the product effectively, the company, run by husband and wife team Dr Simon and Eleanor Johnson, turned to Newcastle based research experts Marketwise Strategies for help.
Marketwise interviewed more than 150 teachers of literacy nursery, reception and primary schools across England and Scotland, as well as speaking to specialist literacy advisors and consultants.
Marketwise Managing Director Jacquie Potts said; "the response was excellent and almost three quarters of the teachers were interested in usinf StoryPhones while the advisors and consultants were keen to see it succeed."
Storyhones, launched in January this year is availale as an innovative education tool for schools and learning centres. The audio system allows children aged three to seven, to listen to stories, music, songs and games, whilst also being able to record themselves to develop launguage skills. Prior to the launch, advanced orders totalled more than 300 sets.