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Fitzpatrick Woolmer gets Creative with brand

16 September 2009

Leading providers of creative sign and design solutions for public and open spaces, Fitzpatrick Woolmer, have unveiled their new divisional brand - Fitzpatrick Woolmer Creative.

Fitzpatrick Woolmer Managing Director Mark Woolmer explained; “The introduction of our Creative brand is designed to raise awareness and give customers the confidence to use our full range of services. We have provided a range of niche creative services since 1995, however, it was not until recently it became apparent the creative division required its own identity. Services such as creative mapping and interpretive design are often difficult to find as they are so specialist. To make this process easier for customers, our provision of these services needed to be more clearly identifiable. So far the response from customers has been excellent.”

As part of their divisional branding exercise, Fitzpatrick Woolmer has also produced a new creative services brochure, 'Bringing Information to Life', that focuses on the essence of Fitzpatrick Woolmer Creative.

Design Director, Glen McCormack commented; “When we work on any new creative brief, be it for illustration, interpretive design or creative mapping, fundamentally we consider our job to be bringing the information to life, and from the cover to the back page I think our new creative services brochure demonstrates this. I am very excited about the development of Fitzpatrick Woolmer Creative. It is essential that customers are clear that we have a creative division, one that is as equally established as our signage and manufacturing division. I am confident the introduction of the new brand will improve customer experience and the response from customers has been very encouraging indeed.”

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