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Why Modal is best

16 June 2010

Many people think that pure cotton is as good as it gets for a quality towel.

But the addition of Modal adds lightness, absorbency and is less likely to loose shape. In fact Modal, made from the bark of beechwood, is up to 50% more absorbent than cotton.

Which is why King of Cotton recommends Modal towels to quality hotels where it has become one of their best sellers.

Modal’s ability to ‘retain’ works not only on shape but also in retaining the colour in dyed towels. Another reason why Modal lends itself to the hotel trade is it has a very cool, fresh feel adding to comfort levels for guests.

Of course Modal towels can be on the expensive side but King of Cotton’s range is priced competitively for the hotel trade.

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