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Winner of jane iredale National Student Make-up Competiton Announced

13 July 2010

Five rising stars of the future took part in the third jane iredale National Student Make-up Competition, selected from more than 180 entries received from beauty therapy and make-up students at colleges nationwide.

Entrants provided photographs of their intended look, which the shortlisted finalists were asked to reproduce at the live event, in the cool surroundings of the London Art House in central London on 21st June.  

The five students, aged between 16 and 26, travelled from Newcastle, West Yorkshire, Greater Manchester and Surrey.

The theme was Children’s Fiction: Any Story: Any Rhyme: Any Character:  finalists chose to create the Mad Hatter and White Queen from Alice in Wonderland, the Wicked Queen from Snow White and nursery rhyme favourite Little Miss Muffet. 

Judging the event were former theatrical costume designer and wardrobe mistress, now a classical singer, Joanna Defries, celebrity and TV make-up artist Alyn Waterman, and Antonia Hawke, make-up artist and founder of and the Safe Beauty Association.

The judges were unanimous in choosing to Alexis Dolman from Newcastle College as the winner, for her imaginative interpretation of the Owl character from the much loved rhyme, The Owl & the Pussycat.

In addition to winning fabulous £500 jane iredale make-up kits for both herself and her college department, lucky Alexis will be spending a day on the set of BBC TV’s Hustle in Birmingham with Alyn.  She and the college also received a Pro Makeup Shop gift voucher and complimentary memberships to the Safe Beauty Association.

Alexis, 24, started the Theatrical & Media Make-up course after completing a degree in photography. She said, “I’m really excited about winning and about the work experience opportunity. I’d love to be able to work in make-up design on feature films and stage productions to use the visual skills I’ve learned on both my courses.”

Emma Doherty, jane iredale head make-up artist and brand manager at the International Institute for Anti-Ageing, presented talented Alexis with her prizes. 

Mineral cosmetics brand jane iredale works closely with colleges to educate students in the latest technologies that mean that make-up is no longer just an ‘accessory’ but is also an important part of a healthy skin routine.  The make-up is widely used by make-up artists working in beauty salons, TV, theatre and film.

Emma said, “The jane iredale competition is aimed at encouraging the next generation of make-up specialists to strive for the standards of excellence needed to succeed in future roles in the industry.”

Judge Alyn Waterman commented, “Alexis’ design was original, creative and the application was professionally executed.  The end result was excellent.”

For more information about  jane iredale mineral cosmetics:, or phone 020 8450 7111.


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