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Say HELLO to Shellac!

28 July 2010

Introducing The First Hybrid Nail Colour

May 2010 – CND (Creative Nail Design), the leader in professional nail, hand and foot beauty, is proud to introduce the first hybrid nail colour after nearly five years of development in its state-of-the-art laboratory.

Now you can say good-bye to chips, smudges, and dry time and say hello to Shellac™ Hybrid Nail Colour!  This game-changing product applies like polish, wears flawlessly for 14 days of high gloss shine, and is removed in minutes. 

Shellac paints on like polish – base coat, colour, top coat – and is cured in a UV light so there is zero dry time.  The colours are hypo-allergenic, and “3-Free” – no formaldehyde, toluene or DBP.  Shellac will launch in 12 varieties of shades, from pretty French pinks and whites, to siren red and rich darks.

Meet the colours:

Cream Puff
Negligee        
Romantique        
Strawberry Smoothie
Rose Bud
Tutti Frutti        
Tropix        
Hot Chilis
Wildfire
Red Baroness        
Fedora        
Iced Cappuccino

The formula is thin and flexible like polish, so it not only looks natural, it provides strong natural nail protection with a resilient mirror finish that resists dullness and chipping, even during the most rigorous activities. 
 
As amazing as Shellac is on, removal is just as satisfying!  No soaking, drilling or filing is necessary.  Nails are gently swathed in individual Shellac Remover Wraps that limit finger and skin exposure to acetone by keeping it pinpointed on just the nail. 

Ten minutes of time in exchange for two weeks of perfect colour is all it takes.  Say good-bye to manicure frustration and hello to pure manicure satisfaction.

“Our chemists invented a modern solution to the normal polish inconveniences that frustrate women.  Shellac is fret-free and convenient.  Women can finally get their time back,” says CND co-founder and style director Jan Arnold.

The service begins with a layer of Shellac UV Base Coat, which cures in ten seconds and provides the crucial foundation for the Shellac System, topped by two coats of Shellac UV Colour Coat, and finished with a single layer of Shellac UV Top Coat (cured between each layer) to guarantee a dazzling finish.  With Shellac, CND is also introducing a brand new CND UV Lamp, which is ergonomic, powerful, pedicure-friendly, and accommodates a 5-finger cure, adding time-saving convenience to the service for the nail professional and client.  The new UV Lamp is also compatible with the Brisa™ Gel System. 

Shellac is a professional service launching in salons globally May 2010.


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