Outsmart announces healthy retainer
13 August 2010
Leeds marketing business Outsmart Agency has secured a retainer with online health supplement business Glasgow Health Solutions for marketing and creative services.Outsmart Managing Director Paul Harker comments ‘I’ve worked with Ramsay and the team at Glasgow Health Solutions for some time, mainly on healthyandessential.com, their online supplement store, but now I am effectively acting as their in-house marketing director for the group, which gives me the opportunity to become totally immersed in their business and make a real tangible difference.’
Harker is behind the redesign of the group websites, the launch of the Ideal Omega range and the development of marketing collateral for The Essential Health Clinic.
Owner Ramsay McLellan says ‘We’re really pleased with the work we’ve done with Paul, but this is just the beginning. Now our brands exist, we need to take them to market with a prolonged and extensive calendar of marketing events.’
Harker continues ‘My background as a Creative Director at McCann Erickson, a Managing Director and as a business owner is slightly unusual. I’ve spent 16 years at the coal face of marketing services. From helping to launch a Virgin business in the middle East, branding an eco-smart washing powder, to designing an insert that had a print run of 22 million, I've worked in a number of marketing disciplines for a wide range of businesses in just about every sector you can think of. I create the strategy, produce the creative treatment and oversee the delivery with the help of a number of trusted partners. It all means my clients get a truly rounded service.’