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NOTTING HILL SUPPLIER CHOOSES HUGE FOCUS SB RANGE FOR NEW SHOP

24 August 2010

When a top end supplier of electrical accessories decided to enlarge its offering to customers, it chose more than 200 plates from the Focus SB range.

Nuline has a diverse range of customers including contractors, end users, architects and interior designers and the old showroom was not big enough to display all the products to suit their needs.

Opened earlier this year, the new showroom is built over three floors, with 600 models on display in total, as Les Banks, Operations Manager at Nuline explains: “Our shop is about 10 minutes down the road from one of the most expensive streets in Europe, so we have a very niche market for designers and contractors carrying out refurbishments.”

This is where Focus SB stands out from the competition, as Les continues: “The quick turn around and no minimum order is an offering that not many other companies make and has a great appeal, especially to those working to a tight timescale.”

Nuline has been specifying Focus SB plates for 10 years and it is the tailor made service to suit practically any colour and finish that is so attractive to its customers: “There has not been a colour or finish yet that we have asked Focus to put together that it has failed to produce.

Bearing in mind some of the weird and wonderful interior design themes people conjure up, that is no mean feat!”

So proud of the showroom, Les is planning to enter it in the DIY Retailer Week Awards in September.

Focus SB also has an in-house design and engineering division that are experts in tool design and manufacturing, so customers can specify exactly the accessories they want, from initial design and manufacture of prototypes, to short run or mass production.
Where required, these high specification plates can be engraved or silk screened with lettering to identify the function of each individual switch or control on a multi-gang plate. For example, within a kitchen area the plates can be marked as microwave, washing machine or fridge.


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