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New Complexion Perfection from jane iredale - Beyond Matte™HD Mattifying Powders

24 August 2010

New Beyond Matte from jane iredale is carefully named because it is unlike any mattifying powder created before.

Based on a proprietary technology, Beyond Matte not only eliminates shine for hours, it also absorbs oil, lessens transference, makes skin look smoother, refines pores, and increases the water resistancy of the minerals.

Always on the lookout for environmentally sound ways to enhance product performance, Jane has included soothing jojoba seed oil in this formulation so skin appears touchably radiant as well as shine-free.  Beyond Matte is designed to give a flawless, smooth High Definition-proof complexion that’s always ready for its close-up– whether for everyday use or for a bride’s important day.   

Four indispensible shades presented in a palette give limitless possibilities for make-up professionals.   The ultra water resistant formula guarantees complexion perfection, even under pressure.

The mineral based ingredients are ideal for sensitive skin and HDTV approved, with an environmentally responsible formulation and packaging.

Each shade is also available as an individual refill in post-consumer, resin clamshells for retail to clients.

Translucent – Use on any skin; 

Lilac – Use to brighten sallow tones;

Peach – Use to warm up pale skin; 

Dark – Use on ethnic skins or as a bronzer.

jane iredale brand manager Emma Doherty explains, “The product was designed originally to suit the demands of make-up artists working on High Definition TV (HDTV) productions – for creating a flawless, non-chalky, matt finish.  Now everyone has access to these brilliant powders in four versatile shades, so there’s one to suit every skin tone. “

The amount of product applied and overall finish of Beyond Matte is dictated by the brush used and whether complete or limited coverage is required.  Although Beyond Matte bestows a flawless finish when used on the entire face, it is also ideal for touch-ups to small areas. 






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