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Proludic strike 'Gold' at IOG Saltex

14 September 2010

Leading play company Proludic were awarded the Gold Stand Merit Award which was their just reward for the efforts that they made in ensuring an excellent customer experience for their visitors.

In 2009 Proludic ran a pre-launch event to introduce their play concept “LudicArea” which was well received by different sectors of the market. This year, however, was bigger and better and was in fact Proludics' largest ever presence at the show. They continued the Medieval theme that they introduced at last years event and created a wow factor by showcasing an 8 meter high tower from The Medieval Cities range.

This was complimented by other products from “LudicArea” including:-

The Vertical World designed along the same lines as “Parkour” provided both technical and fun challenges for visitors and staff alike and customers were encouraged to take part in a range of added value activities.

The third product from “LudicArea” was The Suspended World which encourages users to explore new ways of playing whilst managing space and heights.

This Trio of products are able to be linked together creating a unique playing experience and can joined to form play and fitness trails and many customers took part in a time trial on site to win a bottle of bubbly. Guests were then invited to join the staff at their Medieval Banquet and to take part in a design demonstration. Proludic were able to transform customers’ ideas into reality before their very eyes using the latest in design technology.

Proludic increased the size of their stand this year after the government announcement of cuts to playbuilder funding. This was to accommodate the Proludics' value offer the “Kits Promotion”. These are 9 promotional packages, comprising of a number of items of play and sports equipment manufactured in bulk and offered at a discounted price. These are available from stock and can be delivered almost immediately.

Proludic Managing Director, Michael Hoenigmann;

"We have been supporting Saltex for the last 8 years and find it an excellent event for showcasing our products and services. It is equally important for showing new products to our existing client base and for attracting customers from new market sectors.  I am delighted that we have achieved this award, and the recognition that this gives our company, it is a just reward for all the hard work that our staff and contractors put into the event."

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