PPE CELEBRATES TRIPLE GOLD WIN AT POPAI AWARDS
02 November 2010
PPE, Europe's leading designer and manufacturer of innovative POP solutions, has scooped an incredible three Golds and also a Silver award at this year’s POPAI Awards for two projects for Procter & Gamble.The company’s small can magnetic unit for Pringles won three awards, including Gold in the Confectionery and Snack Products – Permanent category and a Gold Innovation Award of the Year. In addition it won a Silver Display of the Year – Permanent Award. The judges described the unit as an ‘ingenious solution to an existing problem’ and ‘a unique and quirky design, eye-catching, easy to implement and space-saving’.
PPE won a further Gold in the Grocery, General Merchandise – Permanent category for its Duracell Cube FSDU. The judges’ decision was based partly on the amazing sales uplift the unit achieved for Duracell and said that it provided a ‘high impact and high density display for key promotional locations at key trading periods.’
Paul Jackson, Group Marketing Manager at PPE Ltd, said of the achievement:
“The POPAI Awards are judged by a distinguished panel of independent industry professionals who base their criteria on the actual effectiveness of displays. To have our work recognised by such an eminent group of experts with three Golds and a Silver Award confirms our position as a market leader.”