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jane iredale – The Skin Care Makeup® Wins the Health and Beauty Association’s International Package Design Award

10 November 2010

Eye Steppes, the newly launched range of innovative custom eye shadow palettes from Iredale Mineral Cosmetics, Ltd has won the International Package Design Award (IPDA) from the Health and Beauty Association (HBA).

This award was presented to Jane Iredale, Founder, President and CEO of Iredale Mineral Cosmetics at the HBA Global Expo and Conference on September 28th at the Jacob Javits Center in New York City. 

“This award is truly an honour for our entire company – we pride ourselves on constantly innovating with the use of the highest quality ingredients, natural formulas and beautiful packaging,” says Jane Iredale.    “Our goal is to always deliver a product that enhances the lives of women through its effectiveness, simplicity and beauty and we will be continuing this momentum in the next year,” adds Iredale.

The IPDA showcases the best finished goods products in cosmetics, fragrance, personal care, skin care, and sustainability categories among over 200 brands, making this win for jane iredale even more exceptional. As the longest running package design awards in the beauty industry—major brands, niche players and indie companies, have all won HBA’s IPDA awards for their stand-out package design and engineering achievements.

“We are so pleased to award Eye Steppes from jane iredale with this award because of their originality, design concept and technical competency,” says Jill Birkett, Beauty & Wellness Brand Director, HBA Global.

For more information about jane iredale products, visit or for stockists in the UK and Ireland, call 020 8450 7111.

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