Gloriously Glam
03 March 2011
Gloria Hunniford loves jane iredale mineral make-up
jane iredale make-up has found pride of place in Gloria Hunniford’s personal make-up bag. Popular TV show host Gloria was introduced to the amazing skin-enhancing benefits of jane iredale bases by her studio make-up artist Lyn Evans, who regularly uses them on celebrities. Ever glamorous Gloria, who has been seen on our screens for more than three decades, is still much in demand as a presenter. She can be seen wearing her favourite mineral foundation as she champions consumer rights on BBC1’s current Rip Off Britain series.
She said, “What I love is that the make-up is very light in look and feel, yet is incredibly effective, which is great as you get older. I’m always looking for the minimum use with the maximum effect and the jane iredale PurePressed Base gives a wonderful result.”
Creator of the range, Jane Iredale, explains how pure mineral foundations have a visible anti-ageing effect: “Traditional make-up fills wrinkles, and because it has a high degree of talc or cornstarch or nylon, becomes a matte coating on the skin which allows the light to absorb, and you can see into whatever‘s going on underneath,” she says.
“Our minerals are coated so that the crystals reflect and refract the light – scattering it. So the minerals give a soft, diffusion of light that makes the skin look healthy and younger.”
jane iredale bases give a flawless complexion, enhancing the skin’s natural beauty with a ‘barely there’ make-up that is light-reflective to obscure fine lines and wrinkles. Derived from micronised minerals, the cosmetic bases act as a four-in-one product - concealer, foundation, powder and sunblock all in one. Designed as an everyday make-up, they offer fast, weightless and water-resistant coverage for all skin tones - even the most sensitive or blemished complexions – whilst promoting healthy skin.
PurePressed Base retails for £39.95 in a refillable compact. Refills cost £19.95.
Tel 020 8 450 7111 or go to www.janeiredale.com for further information about the range.
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