Cylindrica Bassa’ bottle from Johnsen & Jorgensen
11 January 2008
‘Cylindrica Bassa’ bottle design from Johnsen & Jorgensen provides a creative and commercial solution
The consultancy skills of Johnsen & Jorgensen (J & J) have proved invaluable yet again when the company re-designed the bottle for a successful range of health food oils. As a customer-focused container packaging specialist, J & J were approached by the brand owner of the health food oils range who wanted a new, shorter bottle shape with the same volume as its predecessor that would also fit on the eye-level shelves of a major supermarket chain.
Hitherto, the products had been top-shelf items which placed no constraints on bottle height. J & J designed the ‘Cylindrica Bassa’ 250ml bottle in dark green glass which has the same generic appearance of other sizes in the branded range. Its squat, but elegant, shape is now part of J & J’s ‘Cylindrica’ range of bottles which the company can supply in dark green, light green or flint glass colours.
Mike Bogod, Speciality Division Sales Manager at J & J, who was involved with the re-design project from the outset is delighted with the feedback he’s had from both the brand owner and the general public: “The general feeling is that we’ve created a winner in ‘Cylindrica Bassa’,” says Mike. “Commercially, the new bottle shape fits perfectly on the supermarket’s best-selling shelves to give a further boost to an already successful product. Also, the new shape has cleverly retained the oils’ brand identity in what everyone agrees is an elegant, easy-on-the-eye design.”
Other Press Releases By This Company
- 11/05/2011 - Stoneware jars and bottles enjoy a packaging renaissance
- 06/08/2010 - Johnsen & Jorgensen targets cosmetics market with recycled bottles range
- 10/02/2010 - Johnsen & Jorgensen launches new addition to granules jar range
- 15/01/2010 - Johnsen & Jorgensen launches new pouch packaging range
- 10/12/2009 - Adaptability key to J&J success
- 11/01/2008 - Stylish containers with added customer appeal
- 11/01/2008 - ‘Ultimate’ Dropper Bottle range from J&J
- 16/11/2007 - Johnsen & Jorgensen capping machine transforms ‘Delicious Delectables’!
- 16/11/2007 - Johnsen & Jorgensen launch new
- 03/10/2007 - J & J One-Stop Approach
- 21/09/2007 - Food and beverage stoneware
- 17/09/2007 - ‘Select’ tamper-evident bottles from Johnsen & Jorgen
- 14/09/2007 - ‘Small but perfectly formed’
- 31/08/2007 - New Keltec ‘Mini’ dispenser available from Johnsen & Jorgensen
- 24/07/2007 - New Keltec ‘Mini’ dispenser available from Johnsen & Jorgensen
