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Good Directions Ltd manufactures bespoke clock for new Disney store in London.

11 July 2011

Disney has unveiled its new showcase store in Oxford Street, which became the biggest in Europe when it opened on 2nd June.

The centrepiece is a 28 foot high castle which sits in the middle of the store and is the first thing to be seen when walking in. Good Directions Ltd were asked to manufacture a specially designed clock specifically to suit the castle.

The clock is in typical Disney fairytale style with beautiful ornate gold hands, yellow and gold chapters back lit with static white lights and the centre of the dial back illuminated with multi coloured changing LED lights. The clock is controlled by one of our clock resynchronisers, which will automatically restart the clock after any power failures and is pre-programmed to alter the clock at the summer and winter time changes for the next 20 years.

A launch party was held at the new store, where guests including Claudia Winkleman, Ben Fogle and Tom Hollander sampled the store with their families.

Jonathan Storey, Disney's marketing and guest experiences director, said: "We really wanted to make this store more than just a place to buy merchandise. The castle really does signify what Disney is all about. This really is our showcase centrepiece.”

The store at 350 Oxford Street will be the largest out of Europe's 105 branches, covering 8,200 square feet across two floors.

To see other examples of our clocks  see our blog for  'Big Ben' inside Harrods at, or please visit our website: or for examples of all our standard products including exterior clocks, clock towers, cupolas and weathervanes visit:

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