Make-up Comes Alive with jane iredale’s New Concept Display
15 December 2011
As the jane iredale range increases year upon year, the International Institute for Anti-Ageing (iiaa) has created a new Concept Display to showcase a comprehensive range of established favourites from bases, blushers and lip products in multiple shades, to newer additions such as Eye Steppes, My Steppes, Mystikol eye liners and Tantasia.
The eye-catching new display, made from solid, laser etched perspex with a top lit backboard, is guaranteed to attract attention and bring the retail display alive. The open display of tester products encourages customers to touch and try before they buy. It is designed to be used with a pedestal option or on a counter top. Salons purchasing the new Concept Display receive £2000* of free Stock and two compact Treatment Room Display units which are designed for individual rooms. These feature four core make-up products which can be used and demonstrated after facials and other treatments.
“Application is the most important aspect of retailing, the best way to get products off the shelves and into clients’ make-up bags. You can talk about make-up and its benefits but nothing beats getting it onto your customer’s skin,’’ says jane iredale brand manager Emma Doherty. “It’s vital to have a good looking display, which you keep scrupulously clean, and have a dedicated make-up play area.”
For more information about the jane iredale range of mineral cosmetics, made without fillers, fragrance, chemical dyes or synthetic preservatives call the iiaa on 020 8450 2020.
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