Product Information

User Understanding

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When undertaking any project, we always take special attention to understand the target market and the user. This is a critical phase during the concept generation to make sure that a product is fit-for-purpose and meets all the user's needs.
At Brightworks we have several structured methods to investigate all aspects of our target users. One such method is the use of in-depth product analysis matrixes. These allow us to asses subjects such as similar product competition or product configurations, and evaluate them against certain criteria such as cost, style and functionality. This process highlights the keys areas of the product or market, enabling better user understanding.

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About us

Established in 2003, Brightworks Product Designers have almost 20 years’ experience in providing a wide range of quality new product development services.

We are an award-winning team of development consultants, mechanical designers and production engineers based in Bristol, offering our services throughout the entirety of the UK. We provide a flexible company structure which allows us to keep overheads to a minimum and meet the needs of our customers as productively and efficiently as possible.

Some of our main services here at Brightworks include creative concept generation, product styling, product visualisation, user understanding, ergonomics and usability, graphical user interface, product user testing, product graphic design, brand integration, packaging design, 3D CAD, technical innovation, mechanical engineering, FEA and simulation, design for manufacture and assembly, space models, visual models, development models, test rigs and technical prototypes, fully-functioning models, production specification, jigs and fixtures, supplier sourcing and more.

Over the years, we have built up strong relationships with clients who have praised our services for being reliable, efficient and professional. Some of these clients include well-established brands such as OptiNose, Glide Pharma, Aid Call, Anim Alarm, Limbs & Things, Clarks, Kelda Showers, XMOS, EcoEgg, Winnku, ICF Tech, Empak Ltd, Lansinoh, Avon Protection, EnModus, Forecourt Solutions and many more.

All products and services we provide are tailored to the exact specifications of our clients and we strive to exceed their expectations time and time again.