Signage: the visual assets that create a brand image
13 January 2020
Signage has a critical part to play in creating a visual image for your brand that’s consistent and eye-catching for your customers
When you’re creating a visual image for your brand, your signage is of critical importance. It’s the way you identify yourself through your visual assets and create a unique experience for your customers that always gets you noticed.
What are visual assets?
Your logos, branding colours, graphics and more are counted as your visual assets and help to showcase your business in a clear and direct way.
Your visual assets are the way you present your brand and show a clear visual perception of what's on offer.
Why signs are important
Whatever the image of your brand, your signs should convey it in a clear and consistent way. Branding, colour palettes and logos need to follow through in a way that reinforces customers’ brand perception and trust.
Your visual assets need to be a clear reflection of your product and the ethos of your brand. Get it right and you’ll create expectations for your customers and set yourself apart from the competition.
The right signage
The right signs allow you to deliver your branding message anywhere. At The Sussex Sign Company, we’ll advise you on visual assets that create a strong brand image and maximise the return on your investment.
Other Press Releases By This Company
- 15/02/2024 - The impact of 3D lettering in business signage
- 12/01/2024 - Shop signage: enhance your store’s identity
- 14/11/2023 - Boost employee moral with creative vinyl decals
- 12/10/2023 - Business signage for autumn
- 16/08/2023 - Hospitality signage solutions
- 17/07/2023 - Outdoor signage: designing outdoor signs that shine
- 12/06/2023 - Business signage builds brand awareness
- 17/05/2023 - Offline marketing: business signage
- 15/03/2023 - Business signs: Why illuminating your signage is best for business
- 12/01/2023 - Signage and rebranding: tips for success
- 05/12/2022 - 5 ways to build your brand with business signage
- 14/11/2022 - Business signage: 5 reasons why it is a great investment
- 13/10/2022 - Boost brand visibility with colour signage
- 15/09/2022 - The Sussex Sign Company has a new exciting division!
- 16/08/2022 - 5 reasons hotel signs are still important
- 15/07/2022 - Is it time to audit your signs?
- 10/06/2022 - Safe contractor recognition for Sussex Sign Company
- 10/06/2022 - Retail signage: do I need planning permission
- 14/04/2022 - 5 reasons why illuminated signs are the ultimate marketing tool
- 14/03/2022 - Shop window graphics – will attract new customers
- 08/02/2022 - Illuminated signage is great for dark winter evenings
- 15/12/2021 - Sign maintenance: invest in a polished and professional look
- 10/03/2020 - Vehicle livery can solve your marketing problems
- 10/03/2020 - Signage quality matters for maximum impact
- 07/02/2020 - Signage tips and tricks to keep affair costs to a minimum
- 11/12/2017 - How The Sussex Sign Company can help if you are a marketing manager
- 11/12/2017 - How The Sussex Sign Company can help if you are a marketing agency
- 21/08/2017 - Why get your vehicle signwritten?
- 16/05/2017 - The Day I met Trunki
- 23/03/2017 - With Spring now upon us and motivation levels rising after the darker days of winter.
- 28/02/2017 - Let's Do Business - Brighton 2017
- 17/01/2017 - Buying cheap is not always the best option.
- 12/01/2017 - Best New Year’s Resolution for Your Business? New Signage
- 12/12/2016 - Why Does Effective Wayfinding Signage Need That Expert Touch?
- 12/12/2016 - What Makes for Quality and Effective School Signage?
- 12/12/2016 - Only Trust a Commercial Signage Specialist with Your Business Signs
- 12/12/2016 - Don’t Underestimate the Importance of Shop Signs!
- 22/11/2016 - Pub Signs
- 16/11/2016 - Are you using your vehicle to promote your business?
- 28/10/2016 - Only Trust a Commercial Signage Specialist with Your Business Signs
- 20/09/2016 - Did you know that we now do print?
- 24/08/2016 - How could car graphics benefit your business?
- 21/07/2016 - Crazy kiosk!
- 04/07/2016 - The Seahaven Young Entrepreneurs Scheme
- 29/06/2016 - LED Technology in signage systems
- 20/06/2016 - From concept to completion, we can help...
- 05/04/2016 - Top Safety Accreditation for The Sussex Sign Company
- 31/03/2016 - Don't let this happen to you...
- 17/03/2016 - This Friday!
- 01/03/2016 - Did you know that Sign Installations is a subsidiary of The Sussex Sign Company.
- 23/02/2016 - Estate Agent LED Light Pockets
- 23/02/2016 - Whittingtons Estate Agent complete design and sign package from concept to production
- 16/02/2016 - So how do you promote your Charity to thousands of people.
- 09/02/2016 - All that jazz!
- 26/01/2016 - Powder Coated Lectern Signs
- 15/01/2016 - From Vehicle Wrapping to Exhibition Design, we deliver excellent concepts, from production, through to installation
- 15/01/2016 - Commissioned work by South East Dance – Becky Edmunds and Zoe Zanders exhibited work at the Onca Gallery
- 14/01/2016 - Happy New Year from The Sussex Sign Company!
- 05/01/2016 - The Sussex Sign Company sponsors this monthly networking event held for local businesses
- 21/12/2015 - New restaurant signage
- 10/12/2015 - How to select the best soft signage
