New Market Orientation book from Gower
03 February 2010
Market Orientation is a comprehensive collection of original research which explores the challenges and opportunities associated with market orientation along the food supply chain.
Market Orientation: Transforming Food and Agribusiness around the Customer is a comprehensive collection of original research which explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.With research from Europe, Asia, Australasia and South America, all of the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how essential it is for long-term success. This is the latest book within the Food and Agricultural Marketing Series.
Exclusive to Approved Business visitors - order via the Gower website by 31st December 2010 and receive 20% discount - quote code G1CNC20.
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