New Complexion Perfection from jane iredale - Beyond Matte™HD Mattifying Powders
24 August 2010
New Beyond Matte from jane iredale is carefully named because it is unlike any mattifying powder created before.
Based on a proprietary technology, Beyond Matte not only eliminates shine for hours, it also absorbs oil, lessens transference, makes skin look smoother, refines pores, and increases the water resistancy of the minerals. Always on the lookout for environmentally sound ways to enhance product performance, Jane has included soothing jojoba seed oil in this formulation so skin appears touchably radiant as well as shine-free. Beyond Matte is designed to give a flawless, smooth High Definition-proof complexion that’s always ready for its close-up– whether for everyday use or for a bride’s important day.
Four indispensible shades presented in a palette give limitless possibilities for make-up professionals. The ultra water resistant formula guarantees complexion perfection, even under pressure.
The mineral based ingredients are ideal for sensitive skin and HDTV approved, with an environmentally responsible formulation and packaging.
Each shade is also available as an individual refill in post-consumer, resin clamshells for retail to clients.
Translucent – Use on any skin;
Lilac – Use to brighten sallow tones;
Peach – Use to warm up pale skin;
Dark – Use on ethnic skins or as a bronzer.
jane iredale brand manager Emma Doherty explains, “The product was designed originally to suit the demands of make-up artists working on High Definition TV (HDTV) productions – for creating a flawless, non-chalky, matt finish. Now everyone has access to these brilliant powders in four versatile shades, so there’s one to suit every skin tone. “
The amount of product applied and overall finish of Beyond Matte is dictated by the brush used and whether complete or limited coverage is required. Although Beyond Matte bestows a flawless finish when used on the entire face, it is also ideal for touch-ups to small areas.
Other Press Releases By This Company
- 21/01/2016 - Get ready for the jane iredale National Student Make-Up Competition 2016!
- 19/10/2015 - In the blink of a smoky eye a collection of effortless festive beauty
- 04/09/2015 - Playtime for lips: new jane iredale PlayOn Lip Crayons launch
- 19/08/2015 - New Smooth Affair for Oily Skin Facial Primer & Brightener
- 16/07/2015 - jane iredale wins Gold for Make-up in FreeFrom Skincare Awards
- 03/07/2015 - Lip Drink with SPF15 - a protective drink for your lips - in 2 NEW shades
- 23/06/2015 - Budding make-up artists shine in jane iredale National Student Make-up Competition final
- 10/06/2015 - TV presenter Dawn O’Porter loves jane iredale mineral foundations
- 04/06/2015 - Finalists announced jane iredale student make-up artist competition
- 06/05/2015 - Jane Iredale make-up specialist wins national award
- 25/02/2015 - Entries open for jane iredale National Student Make-Up Competition 2015
- 12/02/2015 - COUNTRY WEEKEND: 2015 spring/summer jane iredale collection
- 30/09/2014 - WHERE THERE’S SMOKE… a collection of sultry colour
- 11/08/2014 - City Nights
- 01/08/2014 - Smell the Roses
- 30/07/2014 - Travel light with jane iredale Refill-Me™ New Refillable Loose Powder Brush
- 24/07/2014 - Jane Iredale Wins Gold for Make-up in FreeFrom Skincare Awards
- 23/07/2014 - Jane Iredale in London to celebrate her brand’s 20th anniversary
- 22/07/2014 - Jane Iredale National Student Make-up Competition Winner Revealed
- 08/05/2014 - Two Ultimate Natural Beauty Bible Award wins for jane iredale
- 08/04/2014 - Glow with the jane iredale 20th anniversary celebration collection
- 07/04/2014 - jane iredale student make-up competition opens for entries
- 07/04/2014 - ISPA Presents Jane Iredale with Visionary Award
- 25/03/2014 - jane iredale is supermodels’ personal foundation favourite
- 20/02/2014 - New ‘cruelty-free’ recognition for jane iredale make-up
- 05/11/2013 - A Refreshing New Make-up Removal Solution from jane iredale – THE SKIN CARE MAKEUP®
- 23/09/2013 - Gilded and Gifted
- 16/08/2013 - jane iredale supports Against Breast Cancer with Bright Future Eye Shadow Compact
- 19/07/2013 - The NEW PureMoist Lipstick collection from jane iredale– THE SKIN CARE MAKEUP
- 11/06/2013 - FreeFrom Skincare accolade for jane iredale
- 10/06/2013 - jane iredale Dream Tint wins Natural Health award
- 10/06/2013 - Jessica Alba revealed as jane iredale make-up fan
- 24/05/2013 - Put the wow into brows with new Beautiful Brows Kit
- 03/05/2013 - Two more awards for jane iredale
- 11/03/2013 - Bella Beauty finalist for Irish bridal make-up award
- 06/03/2013 - Danielle Moss promoted to new jane iredale® role
- 21/02/2013 - NEW PureGloss collection from jane iredale
- 22/01/2013 - jane iredale offers the gift of glam for Mother’s Day
- 22/01/2013 - jane iredale make-up stars on Britain’s Best Bakery
- 10/12/2012 - Award-winner Labrinth enjoys a touch of jane iredale mineral magic
- 19/10/2012 - Luxurious luminosity with new jane iredale Triple Pearl Powder
- 08/10/2012 - Simply the best – iiaa wins Distributor of the Year Award
- 30/08/2012 - Autumn-Winter Trends – Jane Iredale says the Mystery is Back!
- 21/08/2012 - Cherish yourself and kick up your heels!
- 13/08/2012 - simply magical - the bewitching beauty collection from jane iredale
- 13/08/2012 - New Full Coverage Mineral BB Cream & New Brightening Primer by jane iredale
- 23/07/2012 - Manchester Exhibition Hosts iiaa Cool Peels – A Revolution in Results Workshop
- 23/07/2012 - New and Improved Zap&Hide Blemish Concealer from jane iredale
- 21/06/2012 - New Golden Shade Joins jane iredale Powder-Me SPF Dry Sunscreens
- 22/05/2012 - New Beauty Gallery Displays Style with Substance
- 22/05/2012 - Here’s a Celebrity Snippet for your in brief news:
- 14/05/2012 - Keep Calm & Powder On with New jane iredale Celebration Compact
- 20/03/2012 - Jane Iredale Introduces the iProfessional Mobile Make-up Kit
- 16/02/2012 - Beauty Students Take jane iredale Make-Up Master Class
- 16/01/2012 - New! Feeling Alive - the fresh, sunny beauty collection from jane iredale – The Skin Care Makeup
- 04/01/2012 - Livia Firth’s Day to Night Transformation with jane iredale Make-up
- 15/12/2011 - Make-up Comes Alive with jane iredale’s New Concept Display
- 24/11/2011 - Bachelor Gavin’s Made Up with His New Girl & with jane iredale
- 17/11/2011 - How to Look After Lashes with Skin Caring jane iredale Products
- 02/11/2011 - Iiaa Roadshow Inspires UK & Ireland Therapists to Excellence
- 03/10/2011 - Jane Iredale Attends White House Event
- 06/09/2011 - jane iredale Best Sellers on Show with New Display
- 27/07/2011 - New Naturally Confident collection from jane iredale
- 11/07/2011 - Galway Salon Races Ahead in the Fashion Stakes with jane iredale
- 11/07/2011 - Jane Iredale Inspires Therapists at Bristol Events
- 08/06/2011 - New iiaa Make-Up Artists Aid Business Development
- 01/06/2011 - Natural Health Awards Recognise jane iredale
- 18/05/2011 - Seafield's Oceo Spa crowned European Residential Spa of the Year at Professional Beauty Awards 2011
- 17/05/2011 - Jane Iredale Presents Foundations for Success
- 13/04/2011 - New Tantasia from jane iredale®- Your skin knows what colour suits you best
- 23/03/2011 - New Just Kissed Lip and Cheek Stain from jane iredale Creates Your Perfect Colour!
- 03/03/2011 - Gloriously Glam
- 03/03/2011 - Introducing My Steppes from jane iredale:
- 09/02/2011 - Mineral Magic – The Only Gift You Need This Mother’s Day
- 20/12/2010 - Sophia Joins iiaa as New jane iredale Make-Up Artist
- 08/12/2010 - jane iredale Make-up Stars - on ‘Mad Men’!
- 10/11/2010 - Smoke with fire: New Mystikol™ Powder Eyeliners from Jane Iredale
- 10/11/2010 - Jane Iredale – The Skin Care Makeup
- 10/11/2010 - Kylie Minogue Loves jane iredale
- 10/11/2010 - jane iredale – The Skin Care Makeup® Wins the Health and Beauty Association’s International Package Design Award
- 04/11/2010 - Groundbreaking, Sensual and Lip-Smacking
- 05/10/2010 - Box Clever with jane iredale’s Fabulous Christmas Gift Set
- 30/09/2010 - jane iredale presents Eye Steppes™ Personalised Shadow Compacts
- 08/09/2010 - Powerful Beauty: jane iredale Supports Against Breast Cancer Charity with New Phoenix Sugar&Butter
- 07/09/2010 - jane iredale Make-up Performs for Angelina & Cast of SALT
- 13/08/2010 - Celebrity Wedding Party Radiant in jane iredale Mineral Make-up
- 12/08/2010 - iiaa Appoints New jane iredale Make-Up Artist for Midlands
- 20/07/2010 - Get Ready To Glow With Bronze A Go Go
- 15/07/2010 - iiaa Announces Salon of the Year Award Winners
- 13/07/2010 - Winner of jane iredale National Student Make-up Competiton Announced
- 06/07/2010 - Bat Your Way to Beautiful with New jane iredale Professional Faux Lashes
- 01/07/2010 - Next Generation Beauty Workshops Roadshow Announced by iiaa
- 01/07/2010 - Ross Joins iiaa as New jane iredale Make-Up Artist
- 16/06/2010 - jane iredale’s New Bitty Brow Kit- Your perfect brow, defined
- 08/06/2010 - jane iredale Make-up Artist Goes the Extra Mile for Bride
