We started life as a product company, working with 3rd party developers in the UK & Ireland to do our work. We were fortunate in our selection of partners and had some great work done, but as a start up, working that way is very expensive and it’s not long until you find your “runway” getting very short.
Software houses working on fixed price contracts can often be fine whilst the core project is happening but afterwards, when you just want a small change, what should take two days can often take two weeks because now your work must be “shoehorned in” to someone’s busy schedule.
That’s why we decided to build our own development capability with our Indian friends. So, we could increase the length of our runway, through spending much less and also have much greater flexibility for ongoing development.