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Kingfisher Re-Brand and Re-Package.

19 September 2008

Kingfisher, the manufacturer and importer of gardening, DIY, Homeware and disposable products, has completely redeveloped its corporate branding and packaging concepts with a new range of Logos.

Each of the new Kingfisher logos are based on the same principle so no matter what range the retailer is stocking the customer can see it belongs to the same family of products.

The new, stronger branding works harder to differentiate Kingfisher from other products and draw attention in store.
“Kingfisher has also invested heavily in the redevelopment of its packaging,” says Managing Director Ian Fisher, “all items have much more attention to detail and display a much greater level of information about the product that is inside the box. Assembly rating and, very importantly, a complete re-vamping of instructions make it as easy as possible for the customers to assemble the product.”

Kingfisher’s 2009 catalogue contains complete product specification and packing details.  In addition, for 2009, Kingfisher has launched 66 new products including a complete new Platinum range of Premium Garden tools as well an extensive range of BBQs. Catalogues can be ordered directly from the Kingfisher website.

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