Sothys Recession Beating Tips!
27 June 2011
In today's financial climate we all need to be more business focussed.
This week Sothys ask Helen Graham, owner of Glasgow’s About Face, and Danielle Beeching, our training manager, if they have any business tips about how to stand out from the crowd in the current environment.Customer approach
Customers should feel instantly at ease when they walk through the door; soft lighting and furnishings and relaxing music are a great way to do this. Danielle Beeching, our Training Manager recommends ‘up to date brochures, magazines and refreshments should be made available and good knowledgeable front of house staff to welcome your clients’ arrival.
A friendly smile and smart appearance will go a long way in making a good first impression and making sure clients return.’
Attention to detail is important too, personalising your treatments to each client will ensure they don’t just feel like another customer; Helen Graham, owner of About Face in Glasgow, comments that during treatments one can ‘ask what the client likes, e.g. a deep massage or a lighter touch and remember for future treatments – note it on the record card so you don’t have to ask again.’
Staff Management
As important as the clients are your staff. Motivate your staff by offering incentives. Danielle recalls being offered a cash prize based on sales of a particular moisturiser, or offering incentives for the therapist who books the most treatments or sells the most product also works well. Consulting staff in your business decisions is also crucial, they’re the ones on the frontline. Helen says to ‘involve your staff in everything and as much as possible in all decisions. Listen to your staff and act on their input where possible.’
Staff Training
When I asked Helen how important she felt education and training to be she responded; ‘it is vital! I cannot stress how important it is. This is how our team stays interested and motivated, feels valued, doesn’t get bored and keeps their knowledge up to date.’ The more knowledge staff have of the products they are using, the more confident they will feel of using and retailing them; Danielle says ‘product knowledge and brand confidence is the key to good retail sales and customer loyalty.’
Danielle discusses Sothys new training syllabus earlier in this magazine. A complete list of Head office and Regional training dates for all courses including the NEW Sensorial Escapes body treatments is available from head office or your area Sales Representative.
Customer Loyalty
Enticing your customers into your business is one thing, but ensuring that customers come back again and again is vital. Helen says that at her salon they ‘never allow a client to leave the salon without offering to make their next appointment.’ As with a lot of businesses, loyalty cards can really help too. Danielle suggests ‘giving a client points or stamps each time they come, after a certain amount of visits offer a free treatment or discounts. Recommend a friend also works well!’
Promoting your business
Promoting your business through holding an open day can also be a great way of engaging with existing, potential clients and local press; Helen says ‘we hold an open day once a year where clients can come in and see treatments being done and sample them.’ Offering discounted treatments if they’re booked on the day is a great way of encouraging customers back to your business. Sothys are happy to provide free promotional packs to their customers for this purpose.
If you would like any further information on Sothys, our products or our treatments;
please do not hesitate to contact us at sothys@eurocosmetics.co.uk or phone on 01303 262666.
Other Press Releases By This Company
- 22/11/2011 - Secrets De Sothys Anniversary Coffret
- 29/09/2011 - Sothys new seasonal make up collection - Autumn-Winter 2011-2012
- 13/09/2011 - Hydradvance - Advanced Hydration Generating Programme
- 13/09/2011 - Sothys partner Compagnie du Ponant aboard the newly launched L’Austral
- 06/09/2011 - Escape the hustle and bustle...
- 27/06/2011 - Sothys Recommend Three Essential Summer Suncare Products.
- 31/05/2011 - The Sothys Sensorial Experiences
- 31/05/2011 - The Sothys Sensorial Experience
