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Paris Hiltons not so “Simple Life” disturbs peace in Camden town whist she searches for a “British Best Friend”.

12 November 2008

Hob salon plays host to heiress and new reality TV show.

Camden Town was brought to a standstill recently as LA socialite Paris Hilton spent the day filming her new exclusive series, “Paris Hilton’s British Best Friend” at “Good Salon Guide”, Five Star salon hob salons.

Hilton's series will be one of the key new shows in ITV's autumn and winter schedule. The ITV2 controller, Zai Bennett, said signing Hilton was a coup, describing her as "absolutely the kind of person we want on ITV2", assisting ITV2 in its brand "refresh".

Hob salons, situated on Camden Lock represented the growing high standard of Uk hairdressing whilst playing host to the “hot” heiress and her new reality programme. The “all-American It girl” and 12 potential “best friends” were transformed in just 5 hours in order to accompany Paris as she sashays down the red carpet.

The pampered princess was kept hidden from the horde of paparazzi outside as salon windows were blacked out and security tightened.To keep the content of the ITV2 show secret until its broadcast in early January 2009,salon staff had to keep their phones turned off and were sworn to secrecy.

These conditions did not affect the professional stylists who are used to working under pressure. Artistic Director, Co-founder and British Hairdresser of the Year 2008 nominee, Akin Konizi was delighted to lead his creative team in the makeover of the 12 hopefuls and Miss Hilton.

“We were absolutely thrilled to accommodate ITV2 and Paris Hilton for the day at hob salons. The arrival of Paris in Camden definitely caused a commotion in the streets, which gave us a brief insight into her world and created a real buzz in the salon, both with clients and our team, all of whom were excited to provide our services for the show.”

 As winner of Hair magazine award 2007, Good Salon Guide Five Star winner and founder members of the Fellowship for British Hairdressing, hob salons are dedicated to promoting the very best in British hairdressing. Their reputation as one of the most innovative and exciting creative teams is internationally renowned and was likely to attract the attention of ITV2 producers. The hob salons team is apportioned between creating fashion-led hair looks working on fashion magazines and shows, providing expert hair advice to the beauty press, participating in shows, photographic shoots and TV programmes. Their previous appearances and artistic assistance have been used on TV programmes such as; Extreme makeover, GMTV, London Fashion Week, The Clothes Show Live, Comic Relief Fame Academy and many more various awards and charity fundraisers including Breakthrough Breast Cancer fashion Show.

One of the credentials Paris’ new BFF must have is good looks “I need a best friend who is hot”, with their determination to bring quality and creativity in their cutting edge styling, and colouring hob salon have created just that and the competition is “hot”.

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