Ultra Tile − award winners!

Renowned tile adhesives and grouts brand, Ultra Tile were very pleased to win the ‘Excellence in Marketing’ award at The Tile Association awards dinner held in April.

The Tile Association states that: “marketing is an important feature of any business and the award recognises those that have gone the extra mile in their marketing initiatives.”

Ultra Tile were nominated for their ‘Flex Factor’ campaign, highlighting the launch of their new look grout range.

Ultra Tile’s Marketing Manager, Sarah Rose said: “we are exceptionally pleased with this win, as it is testament to the work we put into such campaigns, and how successful they are.”  The Tile Association adds: “It is an achievement that provides a platform for success, elevating the winner’s standing within the industry.”

Ultra Tile nominated the launch campaign for their new-look grout range and their improved FlexJoint formula.  A combination of innovative marketing activities were used to promote the range, incorporating the ''Flex Factor'' concept, and a ''text to win'' promotion with suitably themed prizes.

The ''Flex Factor'' combined originality with a clear, focused message, incorporated interactive media, and provided an opportunity to win with an eye-catching memorable concept.  The entire launch was developed within budget and generated an above target return.

This year’s award win was the 4th for Ultra Tile at The Tile Association’s annual awards.  Previously taking home the ‘Best Environmental Initiative’  award for two consecutive years and ‘Excellence in Distribution’ for their company owned fleet and in-house transport department.