Revamped POS for felt underlays from Floorwise

With a solid reputation for supplying high quality felt-based underlay for contract and domestic use, Floorwise has now revamped its point of sale materials to allow contractors and retailers to tap into this source of potential extra revenue, further establishing Floorwise underlays as a natural choice.

The Duet, Duet Supreme and Symphony felt underlays from Floorwise not only offer increased underfoot comfort but also have fantastic green credentials. Created from recycled materials and potentially recyclable after use, Duet and Duet Supreme are a combination of crumb rubber and wool felt, and Symphony is a wool felt composition. Not only environmentally friendly, all three offer practical benefits too. With superior underfoot comfort, excellent sound absorption, insulation properties and long-lasting resilience, these underlays have a wide-ranging appeal. Armed with new POS materials, retailers and contractors will be able to tap into the mindsets of the growing number of end users who demand eco-sensitive products that still have fantastic performance benefits.

The new POS materials to accompany Duet, Duet Supreme and Symphony have instant appeal and reflect the environmentally friendly nature of these products. In eye-catching blue, green and lilac respectively, all three POS materials include attractive photographs that captures the natural essence that runs through each underlay and clearly explain the benefits of the products in easy-to-read bullet points accompanied by images.

“These new POS materials reflect our commitment to provide retailers and contractors with high-quality selling tools,” explains Richard Bailey, Managing Director, Floorwise. “Duet, Duet Supreme and Symphony are strong, established products already, and the revamped POS items serve to emphasise their benefits in a consumer-friendly way. With clear text, images and appealing colours, consumers will be drawn to the Floorwise display and instantly understand the advantages that these underlays offer.”

Floorwise strives to deliver excellence in innovation and is committed to providing and developing products that will help retailers and contractors to remain at the forefront of the market.

For further information on this and other great flooring products contact Floorwise on 01509 673974, visit www.floorwise.co.uk or email mailbox@floorwise.co.uk