Stelrads new price promise to installers - Warmly Received!

Stelrad − the leading radiator manufacturer in the UK - has given UK installers a new simple, straightforward ‘price promise’ that will see the company’s best-selling Compact and Elite radiators available with a new simple pricing structure, and instant availability nationwide.

The Stelrad Elite and the Stelrad Compact range are the UK’s best-selling radiators and they’re both now available at a no nonsense, great value price which means installers can now have the best of both worlds − great prices whilst reassured they are backed by a market leading quality brand in terms of range, quality and availability.

Marketing Coordinator Lorraine Hawes says 2012 is the year for installers to take a serious look at the Stelrad offering: “Stelrad radiators have always led the market in terms of quality and service and the new price promise solution we’ve come up with will appeal to these installers who will not want to see their customers having to compromise on quality.

“In recent independent installer research, we saw clearly that availability and range are the two most important influencers on installer selection in the merchants. We have instigated a new strategy that sees us with four core values at Stelrad − reliability, availability, range and value for money − and between them they account for the majority of reasons why installers choose a given brand of radiators. This new ‘price promise’ approach that delivers the value for money part of the equation, ticks the important final box for installers.”

Drop in to your Stelrad merchant, and see their price lists for details of the new great value prices on offer.