30 August 2012 | Gower Publishing Ltd

Taking Technology to the Market

A Guide to the Critical Success Factors in Marketing Technology

Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes.

The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks.

The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively.

Order via the Gower website by 31st December 2012 and receive 20% discount − exclusive to Approved Business − quote discount code G11EFG20 when ordering.

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