Smoothing It Over

Brazilian Blowout’s original smoothing treatment was created in Hollywood in 2008. Thanks to its ability to instantly improve the hair and boost its manageability, the salon-only service became a firm favourite among celebrity hairdressers − leading to endorsements from the likes of Jennifer Aniston, Halle Berry, Selma Hayek and Rachel McAdams. A game changer for the salon industry, the innovation not only dramatically improved the appearance, texture and condition of the hair, but also helped establish a new salon category, generating a lucrative new stream of income for licensed stylists worldwide. 

Today Brazilian Blowout is available in over 30 countries worldwide. The UK-based Ganesha Group is the brand’s sole distributor in this country alongside Morocco and Tunisia, with over 300 salons on our shores alone. The cornerstone of Brazilian Blowout is its range of innovative professional treatments, which include its hero amino acid-based smoothing service and the brand’s exclusive Brazilian Super Nutrient Complex to instantly improves the overall health, strength and condition of the hair. Amino acids are the building blocks of keratin and bond readily to the hair, helping to fill in and smooth the cuticle.

In addition, breakthrough polymers seal the treatment into each strand − allowing clients to resume daily activities such washing the hair or styling it in a ponytail without worrying about ruining the treatment’s effects. But best of all, each Brazilian Blowout treatment is completely customisable meaning that the hair can be made as smooth as possible or, for clients with natural curls, curly without the frizz. Brazilian Blowout also offers a full line of after care and styling products infused with the same Brazilian Super Nutrient Complex as the smoothing treatments to provide a continuous and cumulative smoothing effect as the hair is washed and styled on a daily basis. The professional line comprises Acai Professional Smoothing Solution, ZERO+ Professional Smoothing Solution that releases no formaldehyde and the new Select Professional Ultra Smoothing Solution for very curly, coarse and

extremely resistant hair. Another new offering is the Professional Split End Repairing Treatment, which instantly repairs split ends, prevents future splits and preserves the shape of precision cuts. Brazilian Blowout is continuously pioneering break-through formulas and technologies that push the boundaries.

Moreover, the brand offers on-going education to provide its stylists with cutting-edge technical skills and proven business tips to grow their success. Stylsts are able to book a free Brazilian Blowout classes on the 8 and 9 September at Chez Stephan, 26 Lacy Road, London SW15 from 7.30-9.30pm −classes are filling up fast so please call to reserve a space.