Welcome To Bricktok: Tradies Are The New Tiktok Trend!

The newest on trade trend? TikTok!

new audiences, including builders.

Unlike many other social media platforms, TikTok prioritises up and coming users in its algorithm. This means that often the hashtags or backing track used are more important factors for clocking up views than simply who made them.

TikTok is primarily organised not by the accounts you follow but by the For You Page- where TikTok’s algorithm will continually play you videos it thinks you will enjoy. The ‘For You Page’ or ‘FYP’ is the front page of TikTok. Here, the app selects videos based on what you've previously interacted with. The majority of TikTok users spend most of their time on this page.

With a young workforce who aren't shy of joking about, it's no surprise that TikTok has been popular in the trades- but now they aren't just users- they're becoming sought after creators! Users from across the world have been watching countless videos of floors being sanded and refinished, bricks being laid and concrete getting mixed. From doing their everyday job with a splash of flair to explaining the processes that the customer doesn't usually see- here’s some of the most popular accounts trending at the moment :

Maybe unsurprisingly, this impressive video has 5.7 million views!! With only 5 videos, this account has amassed 26.2k followers, 702.6k combined likes across their videos and a whopping combined 6221500 views.

It’s not just brickies on Tiktok. This floor refinishing company has been uploading process videos since October last year and have amassed 6027 Followers and over 30.6KLikes, with each of their videos gaining thousands of views; this video alone has 699.1k views. Followers comment with questions on the process and share tips with each other.

This UK based account has got 291.9k followers to date, with multiple videos garnering millions of views. This video has had a 645.1K likes 2914 comments to date. Many commenters have praised the satisfyingly clean work. The cleats on his shoes have become the real star here though, leading many to believe he's a magician! In the words of one commenter: ‘Ok i am quitting my job to learn this trade.’