SMS Marketing with Salon Tracker

An investigation done by Sender found that an average of 98% of SMS messages are opened meaning that SMS marketing could be a very useful tool to introduce to your salon.

On Salon Trackers Professional and Enterprise Packages they offer salons the option to use their intelligent marketing suite for both SMS and Email Marketing.
Salon Tracker comes with 8 pre-filtered marketing campaigns and also the option to create a custom campaign with 20 additional marketing filters

This allows salon owners to filter out the exact group of customers they would like to target and send them a SMS or email to try and get them to pay the salon a visit.

Some examples of custom marketing lists that our customers can create using the filters are:

• A list of customers who haven’t visited in the last 6 months
• A list of customers who have previously booked with a certain stylist/beautician.
• Your best and worst spending customers over a set time period

Salon owners then send an SMS directly from the system or an email through a third party provider such as Mailchimp to these customers to encourage them to come into the salon and book an appointment.

Salon Tracker offer a free demonstration and two-week trial of the system where you can see this in action.